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AI Visibility Benchmark

Which Business software (CRM & B2B SaaS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
312,256
models queried
3
latest snapshot
19 Oct

South America

11 of 15 industries have data in Brazil

Showing Business software (CRM & B2B SaaS) in Brazil.

Brands AI names when someone asks about management software, CRM and B2B SaaS tools to run a business.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202612 AI responses analysed91 verified mentions

Share of voice

How Business software (CRM & B2B SaaS) mentions are split in Brazil.

  • RD Station8.8% share of voice, 8 mentions
  • Pipedrive6.6% share of voice, 6 mentions
  • HubSpot5.5% share of voice, 5 mentions
  • Intercom5.5% share of voice, 5 mentions
  • Omie5.5% share of voice, 5 mentions
  • Other brands68.1% share of voice, 62 mentions

Out of 91 verified brand mentions in this snapshot.

Industry leader

RD Station

Business software (CRM & B2B SaaS) · Brazil

Share of voice

8.8%

Mentions

8

vs previous

up 1

63% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

No data in this snapshot

Gemini

  1. RD Station6 mentions
  2. Pipedrive5 mentions
  3. Conta Azul4 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug31 Aug21 Sept5 Oct
RD Stationno scan4.5%7.4%9.0%9.3%7.6%5.0%5.2%7.3%9.5%5.7%5.5%6.4%8.8%
Pipedriveno scan4.3%5.9%5.7%5.6%6.5%5.0%4.8%7.3%6.3%5.0%5.8%6.4%6.6%
HubSpot5.2%4.3%3.7%4.5%5.0%no scan3.1%1.7%4.9%5.7%2.9%3.8%3.2%5.5%
Intercomno scanno scanno scanno scanno scan2.7%1.9%no scanno scanno scanno scanno scanno scan5.5%
Omieno scanno scanno scan1.7%1.9%no scan2.3%3.0%3.0%3.8%4.3%5.8%3.8%5.5%

Full ranking

Top 1012 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.8%up 1
26.6%down 1
35.5%up 1
45.5%new
55.5%down 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Brazil, across every published industry.

Biggest risers

  1. NuvemshopE-commerce platforms · rank 5 → 1+4
  2. IntelipostShipping & logistics platforms · rank 3 → 1+2
  3. AWSAI & MLOps platforms · rank 2 → 1+1
  4. RD StationBusiness software (CRM & B2B SaaS) · rank 2 → 1+1

Biggest fallers

  1. ShopifyE-commerce platforms · rank 1 → 2-1

How these numbers are built: methodology