Which SaaS brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 31 Aug
Europe
12 of 15 industries have data in Netherlands
Showing SaaS in Netherlands.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Netherlands.
- HubSpot9.1% share of voice, 15 mentions
- Exact7.3% share of voice, 12 mentions
- Exact Online6.1% share of voice, 10 mentions
- Moneybird6.1% share of voice, 10 mentions
- AFAS4.3% share of voice, 7 mentions
- Other brands67.1% share of voice, 110 mentions
Out of 164 verified brand mentions in this snapshot.
Industry leader
HubSpot
SaaS · Netherlands
Share of voice
9.1%
Mentions
15
vs previous
up 1
40% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot5 mentions
- Exact4 mentions
- Salesforce4 mentions
Gemini
- Exact Online8 mentions
- Exact6 mentions
- HubSpot6 mentions
Claude
- HubSpot4 mentions
- Moneybird3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 5.1% | 6.5% | 3.3% | no scan | 8.0% | 8.3% | 8.8% | 5.7% | 6.3% | 5.3% | 6.4% | 9.1% |
| Exact | no scan | 5.6% | 3.3% | 7.0% | 6.9% | 5.5% | 5.7% | 3.8% | 4.7% | 3.4% | 6.4% | 7.3% |
| Exact Online | no scan | 4.3% | 3.7% | no scan | 5.3% | 5.5% | 5.0% | 3.8% | 4.2% | 3.8% | 4.1% | 6.1% |
| Moneybird | no scan | 2.0% | 1.8% | 2.4% | 2.3% | 3.4% | 4.4% | 3.2% | 3.7% | 2.9% | 3.5% | 6.1% |
| AFAS | no scan | no scan | no scan | no scan | no scan | 3.4% | 1.9% | no scan | no scan | no scan | 2.3% | 4.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 9.1% | 15 | 40% | up 1 | |
| 2 | 7.3% | 12 | 25% | down 1 | |
| 3 | Exact Online | 6.1% | 10 | 20% | up 2 |
| 4 | 6.1% | 10 | 60% | up 3 | |
| 5 | 4.3% | 7 | 0% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- AWSAI & ML · rank 4 → 2+2
- HubSpotSaaS · rank 2 → 1+1
- MollieFinance · rank 2 → 1+1
Biggest fallers
- HubSpotAgencies · rank 2 → 4-2
- ExactSaaS · rank 1 → 2-1
- AdyenFinance · rank 1 → 2-1
- MoodleEducation · rank 1 → 2-1
- Amazon SageMakerAI & ML · rank 2 → 3-1
How these numbers are built: methodology