Which Business software (CRM & B2B SaaS) brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 308,549
- models queried
- 3
- latest snapshot
- 19 Oct
9 of 15 industries have data in Netherlands
Showing Business software (CRM & B2B SaaS) in Netherlands.
Brands AI names when someone asks about management software, CRM and B2B SaaS tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Business software (CRM & B2B SaaS) mentions are split in Netherlands.
- HubSpot8.6% share of voice, 16 mentions
- Exact4.8% share of voice, 9 mentions
- Exact Online4.3% share of voice, 8 mentions
- Microsoft Power BI4.3% share of voice, 8 mentions
- Pipedrive4.3% share of voice, 8 mentions
- Other brands73.7% share of voice, 137 mentions
Out of 186 verified brand mentions in this snapshot.
Industry leader
HubSpot
Business software (CRM & B2B SaaS) · Netherlands
Share of voice
8.6%
Mentions
16
vs previous
no change
44% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot6 mentions
- Salesforce5 mentions
- Mailchimp4 mentions
Gemini
- HubSpot8 mentions
- Exact Online7 mentions
- Teamleader6 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug | 14 Sept | 28 Sept | 12 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 5.1% | 6.5% | 3.3% | no scan | 8.0% | 8.3% | 8.8% | 5.7% | 6.3% | 5.3% | 6.4% | 9.1% | 8.2% | 8.1% | 8.6% |
| Exact | no scan | 5.6% | 3.3% | 7.0% | 6.9% | 5.5% | 5.7% | 3.8% | 4.7% | 3.4% | 6.4% | 7.3% | 5.3% | 5.1% | 4.8% |
| Exact Online | no scan | 4.3% | 3.7% | no scan | 5.3% | 5.5% | 5.0% | 3.8% | 4.2% | 3.8% | 4.1% | 6.1% | 6.5% | 5.1% | 4.3% |
| Microsoft Power BI | 1.7% | no scan | no scan | no scan | no scan | no scan | no scan | 3.2% | no scan | no scan | no scan | no scan | no scan | no scan | 4.3% |
| Pipedrive | no scan | 2.9% | no scan | no scan | 4.2% | 6.2% | 6.9% | 4.4% | 5.2% | 2.9% | 4.7% | 4.3% | 5.3% | 4.4% | 4.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.6% | 16 | 44% | no change | |
| 2 | 4.8% | 9 | 22% | up 1 | |
| 3 | Exact Online | 4.3% | 8 | 13% | up 1 |
| 4 | 4.3% | 8 | 50% | new | |
| 5 | 4.3% | 8 | 75% | up 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- WooCommerceE-commerce platforms · rank 2 → 1+1
Biggest fallers
- ShopifyE-commerce platforms · rank 1 → 2-1
How these numbers are built: methodology