Which SaaS brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Italy
Showing SaaS in Italy.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Italy.
- HubSpot7.0% share of voice, 13 mentions
- Pipedrive5.4% share of voice, 10 mentions
- Fatture in Cloud4.8% share of voice, 9 mentions
- Salesforce3.8% share of voice, 7 mentions
- ActiveCampaign2.7% share of voice, 5 mentions
- Other brands76.3% share of voice, 142 mentions
Out of 186 verified brand mentions in this snapshot.
Industry leader
HubSpot
SaaS · Italy
Share of voice
7.0%
Mentions
13
vs previous
up 2
69% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Salesforce5 mentions
- HubSpot4 mentions
- ActiveCampaign3 mentions
Gemini
- HubSpot7 mentions
- Fatture in Cloud6 mentions
- Pipedrive6 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 5.1% | no scan | 7.7% | 9.9% | 8.6% | 8.3% | 6.3% | 5.6% | 6.2% | 5.1% | 6.3% | 7.5% | 7.0% |
| Pipedrive | no scan | 3.0% | 4.3% | 5.4% | 6.7% | 5.3% | 4.2% | 4.8% | 4.8% | 3.5% | 4.9% | 8.0% | 5.4% |
| Fatture in Cloud | no scan | 3.0% | 4.3% | 5.4% | 2.9% | 3.8% | 3.5% | 4.8% | 5.5% | 3.5% | 7.0% | 5.2% | 4.8% |
| Salesforce | 5.2% | 4.1% | 6.4% | 7.7% | 10.0% | 5.3% | 4.2% | no scan | 2.1% | 3.0% | 3.5% | 6.3% | 3.8% |
| ActiveCampaign | no scan | no scan | 1.7% | 3.2% | 1.4% | 2.3% | 2.8% | 2.4% | 2.1% | 1.5% | no scan | 1.1% | 2.7% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.0% | 13 | 69% | up 2 | |
| 2 | 5.4% | 10 | 80% | down 1 | |
| 3 | 4.8% | 9 | 22% | up 2 | |
| 4 | 3.8% | 7 | 29% | no change | |
| 5 | 2.7% | 5 | 40% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- Microsoft AzureAI & ML · rank 8 → 3+5
- HubSpotSaaS · rank 3 → 1+2
- Fatture in CloudSaaS · rank 5 → 3+2
- ShopifyE-commerce · rank 2 → 1+1
- Vertex AIAI & ML · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- SatispayFinance · rank 1 → 3-2
- Magento (Adobe Commerce)E-commerce · rank 1 → 2-1
- PipedriveSaaS · rank 1 → 2-1
How these numbers are built: methodology