Which E-commerce brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
9 of 15 industries have data in Switzerland
Showing E-commerce in Switzerland.
Brands AI names when someone asks about platforms to build an online store and sell.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How E-commerce mentions are split in Switzerland.
- Shopify11.4% share of voice, 17 mentions
- WooCommerce8.1% share of voice, 12 mentions
- Magento (Adobe Commerce)7.4% share of voice, 11 mentions
- Swiss Post7.4% share of voice, 11 mentions
- Wix7.4% share of voice, 11 mentions
- Other brands58.4% share of voice, 87 mentions
Out of 149 verified brand mentions in this snapshot.
Industry leader
Shopify
E-commerce · Switzerland
Share of voice
11.4%
Mentions
17
vs previous
no change
47% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Magento (Adobe Commerce)7 mentions
- Shopify5 mentions
- Wix5 mentions
Gemini
- Swiss Post9 mentions
- Shopify8 mentions
- Wix6 mentions
Claude
- Shopify4 mentions
- PostFinance3 mentions
- Twint3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 15 Jun | 29 Jun | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Shopify | 13.0% | 17.4% | 17.7% | 21.2% | 17.5% | 8.5% | 12.2% | 11.2% | 13.1% | 11.4% |
| WooCommerce | 10.6% | 15.5% | 13.8% | 19.2% | 15.3% | 4.0% | 6.1% | 7.5% | 7.6% | 8.1% |
| Magento (Adobe Commerce) | 18.4% | 15.5% | 21.5% | 18.5% | 13.0% | 6.8% | 9.2% | 6.7% | 9.7% | 7.4% |
| Swiss Post | no scan | no scan | no scan | no scan | no scan | no scan | 2.0% | 3.7% | 2.1% | 7.4% |
| Wix | 4.5% | 6.7% | 8.8% | no scan | 10.2% | 2.3% | 8.2% | 6.0% | 4.1% | 7.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.4% | 17 | 47% | no change | |
| 2 | 8.1% | 12 | 50% | up 2 | |
| 3 | 7.4% | 11 | 55% | down 1 | |
| 4 | 7.4% | 11 | 27% | no data | |
| 5 | 7.4% | 11 | 45% | up 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Switzerland, across every published industry.
Biggest risers
- WooCommerceE-commerce · rank 4 → 2+2
- SalesforceSaaS · rank 2 → 1+1
- SEMrushAgencies · rank 2 → 1+1
- AhrefsAgencies · rank 3 → 2+1
- TwintFinance · rank 2 → 1+1
Biggest fallers
- AWSAI & ML · rank 2 → 5-3
- TwintE-commerce · rank 3 → 6-3
- HubSpotAgencies · rank 1 → 3-2
- Microsoft Azure Machine LearningAI & ML · rank 4 → 6-2
- Magento (Adobe Commerce)E-commerce · rank 2 → 3-1
How these numbers are built: methodology