Which Publishing brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
10 of 15 industries have data in Poland
Showing Publishing in Poland.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Poland.
- WordPress6.4% share of voice, 9 mentions
- Drupal3.5% share of voice, 5 mentions
- Facebook3.5% share of voice, 5 mentions
- Ghost3.5% share of voice, 5 mentions
- Instagram3.5% share of voice, 5 mentions
- Other brands79.4% share of voice, 112 mentions
Out of 141 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Poland
Share of voice
6.4%
Mentions
9
vs previous
no change
78% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Drupal4 mentions
- WordPress4 mentions
- Facebook3 mentions
Gemini
- Brand243 mentions
- Ghost3 mentions
- Piano3 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|
| WordPress | 13.6% | 14.2% | 20.4% | 18.9% | 9.0% | 13.8% | 10.2% | 9.2% | 6.4% |
| Drupal | 11.2% | 13.9% | 18.2% | 15.1% | 2.7% | 6.0% | 4.6% | 3.7% | 3.5% |
| no scan | 1.1% | no scan | no scan | no scan | no scan | no scan | no scan | 3.5% | |
| Ghost | 3.3% | 2.9% | 2.9% | 3.1% | 6.3% | 6.9% | 4.6% | 7.3% | 3.5% |
| no scan | no scan | no scan | no scan | no scan | no scan | no scan | 1.8% | 3.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.4% | 9 | 78% | no change | |
| 2 | 3.5% | 5 | 60% | no data | |
| 3 | 3.5% | 5 | 20% | new | |
| 4 | 3.5% | 5 | 60% | down 2 | |
| 5 | 3.5% | 5 | 20% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Poland, across every published industry.
Biggest risers
- Przelewy24E-commerce · rank 7 → 3+4
- InPostE-commerce · rank 9 → 6+3
- Vertex AIAI & ML · rank 4 → 2+2
- PrestaShopE-commerce · rank 11 → 9+2
- Amazon SageMakerAI & ML · rank 2 → 1+1
Biggest fallers
- AllegroE-commerce · rank 3 → 5-2
- SEMrushAgencies · rank 1 → 2-1
- PayUE-commerce · rank 6 → 7-1
How these numbers are built: methodology