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AI Visibility Benchmark

Which Publishing & newsletter platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

South America

11 of 15 industries have data in Uruguay

Showing Publishing & newsletter platforms in Uruguay.

Brands AI names when someone asks about content publishing and newsletter platforms for media.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202621 AI responses analysed110 verified mentions

Share of voice

How Publishing & newsletter platforms mentions are split in Uruguay.

  • WordPress10.9% share of voice, 12 mentions
  • Ghost9.1% share of voice, 10 mentions
  • Substack8.2% share of voice, 9 mentions
  • Mercado Pago5.5% share of voice, 6 mentions
  • Shopify4.5% share of voice, 5 mentions
  • Other brands61.8% share of voice, 68 mentions

Out of 110 verified brand mentions in this snapshot.

Industry leader

WordPress

Publishing & newsletter platforms · Uruguay

Share of voice

10.9%

Mentions

12

vs previous

no change

33% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Drupal4 mentions
  2. Ghost4 mentions
  3. Joomla4 mentions

Gemini

  1. Substack6 mentions
  2. Ghost5 mentions
  3. Mercado Pago5 mentions

Claude

  1. WordPress4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar13 Apr27 Apr11 May25 May8 Jun22 Jun6 Jul27 Jul10 Aug24 Aug7 Sept21 Sept5 Oct
WordPress16.4%15.6%16.0%18.0%16.7%10.3%10.4%9.6%11.8%9.8%12.8%13.2%11.9%13.4%13.6%14.1%10.9%
Ghost3.9%6.8%5.9%5.4%6.3%7.4%5.2%6.4%5.5%6.5%8.3%8.8%11.0%7.2%8.6%4.2%9.1%
Substack1.0%no scanno scanno scanno scanno scan3.9%5.3%no scan8.1%4.6%no scan4.6%3.1%4.9%5.6%8.2%
Mercado Pagono scanno scanno scanno scanno scanno scanno scan2.1%no scan2.4%3.7%3.3%2.8%3.1%7.4%4.2%5.5%
Shopify2.3%1.0%3.0%1.8%no scanno scanno scanno scanno scanno scanno scan3.3%1.8%no scanno scan5.6%4.5%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.9%no change
29.1%no data
38.2%no data
45.5%no data
54.5%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Uruguay, across every published industry.

Biggest risers

  1. ShopifyE-commerce platforms · rank 2 → 1+1

Biggest fallers

  1. TiendanubeE-commerce platforms · rank 1 → 2-1
  2. InfoCasasProptech & real estate software · rank 1 → 2-1

How these numbers are built: methodology