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AI Visibility Benchmark

Which Publishing brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

Brands AI names when someone asks about content management systems for media and publishers.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202639 AI responses analysed246 verified mentions

Share of voice

How Publishing mentions are split in Mexico.

  • WordPress11.8% share of voice, 29 mentions
  • Ghost7.3% share of voice, 18 mentions
  • Wix6.1% share of voice, 15 mentions
  • Substack5.3% share of voice, 13 mentions
  • Squarespace4.5% share of voice, 11 mentions
  • Other brands65.0% share of voice, 160 mentions

Out of 246 verified brand mentions in this snapshot.

Industry leader

WordPress

Publishing · Mexico

Share of voice

11.8%

Mentions

29

vs previous

no change

34% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. WordPress10 mentions
  2. Drupal4 mentions
  3. Wix8 mentions

Gemini

  1. Ghost11 mentions
  2. WordPress11 mentions
  3. Substack9 mentions

Claude

  1. WordPress8 mentions
  2. Wix4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
WordPress14.4%16.1%15.7%15.7%15.9%11.0%6.9%6.5%11.3%11.5%10.1%12.9%8.5%8.9%8.6%9.9%13.5%8.9%10.1%12.3%11.8%
Ghost3.9%5.0%5.0%4.8%5.2%3.8%5.3%2.6%9.3%6.2%6.8%8.6%5.4%6.7%5.2%6.5%5.4%6.6%5.4%7.7%7.3%
Wix5.4%9.3%8.7%8.6%8.9%4.3%3.8%3.9%6.2%7.1%4.6%3.4%3.5%3.7%3.4%3.8%2.7%3.9%4.7%3.8%6.1%
Substackno scanno scan0.7%no scanno scanno scanno scan3.2%5.2%4.4%4.2%no scan3.8%4.4%2.6%3.1%3.6%4.6%3.9%3.8%5.3%
Squarespace5.2%6.4%6.7%6.0%6.5%4.3%3.8%4.5%6.2%5.3%3.8%3.4%3.8%3.0%2.6%3.4%2.7%3.1%4.7%3.1%4.5%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.8%no change
27.3%no change
36.1%up 5
45.3%up 3
54.5%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Mexico, across every published industry.

Biggest risers

  1. TiendanubeE-commerce · rank 4 3+1
  2. SabreTravel · rank 3 2+1
  3. CDK GlobalAutomotive · rank 2 1+1
  4. Reynolds & ReynoldsAutomotive · rank 3 2+1

Biggest fallers

  1. AsanaAgencies · rank 3 14-11
  2. SalesforceSaaS · rank 3 7-4
  3. TalentLMSEducation · rank 2 4-2
  4. FortinetCybersecurity · rank 2 4-2
  5. Mercado LibreE-commerce · rank 3 4-1

How these numbers are built: methodology