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AI Visibility Benchmark

Which Publishing & newsletter platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,670
models queried
3
latest snapshot
19 Oct

Europe

10 of 15 industries have data in France

Showing Publishing & newsletter platforms in France.

Brands AI names when someone asks about content publishing and newsletter platforms for media.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed109 verified mentions

Share of voice

How Publishing & newsletter platforms mentions are split in France.

  • WordPress11.9% share of voice, 13 mentions
  • Ghost11.0% share of voice, 12 mentions
  • Drupal8.3% share of voice, 9 mentions
  • Joomla4.6% share of voice, 5 mentions
  • Strapi4.6% share of voice, 5 mentions
  • Other brands59.6% share of voice, 65 mentions

Out of 109 verified brand mentions in this snapshot.

Industry leader

WordPress

Publishing & newsletter platforms · France

Share of voice

11.9%

Mentions

13

vs previous

no change

85% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Drupal5 mentions
  2. Ghost5 mentions
  3. Joomla5 mentions

Gemini

  1. Ghost6 mentions
  2. WordPress5 mentions
  3. Next.js4 mentions

Claude

  1. WordPress3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar8 Jun29 Jun13 Jul27 Jul10 Aug24 Aug7 Sept21 Sept12 Oct
WordPress8.9%13.6%20.0%17.0%8.1%9.5%12.5%12.4%11.9%10.8%10.5%13.8%11.9%
Ghost5.1%5.5%8.7%6.7%8.1%4.2%5.8%6.7%6.9%6.3%10.5%11.3%11.0%
Drupal7.8%12.7%14.7%15.2%7.1%7.4%7.7%7.6%5.9%5.4%6.1%12.5%8.3%
Joomla1.2%6.8%10.7%13.3%4.0%3.2%2.9%2.9%4.0%2.7%3.5%5.0%4.6%
Strapino scan5.2%6.0%4.8%2.0%5.3%4.8%no scan5.0%8.1%3.5%5.0%4.6%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.9%no change
211.0%up 1
38.3%down 1
44.6%no data
54.6%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in France, across every published industry.

Biggest risers

  1. WixE-commerce platforms · rank 7 → 2+5
  2. SlackBusiness software (CRM & B2B SaaS) · rank 6 → 2+4
  3. WooCommerceE-commerce platforms · rank 8 → 4+4
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. GhostPublishing & newsletter platforms · rank 3 → 2+1

Biggest fallers

  1. QontoBusiness software (CRM & B2B SaaS) · rank 1 → 5-4
  2. Amazon SageMakerAI & MLOps platforms · rank 1 → 4-3
  3. PrestaShopE-commerce platforms · rank 2 → 3-1
  4. DrupalPublishing & newsletter platforms · rank 2 → 3-1

How these numbers are built: methodology