Which Publishing brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Italy
Showing Publishing in Italy.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Italy.
- WordPress10.2% share of voice, 14 mentions
- Ghost5.1% share of voice, 7 mentions
- Substack4.4% share of voice, 6 mentions
- Drupal3.6% share of voice, 5 mentions
- Adobe Premiere Pro2.9% share of voice, 4 mentions
- Other brands73.7% share of voice, 101 mentions
Out of 137 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Italy
Share of voice
10.2%
Mentions
14
vs previous
no change
57% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- WordPress5 mentions
- Drupal3 mentions
- Joomla3 mentions
Gemini
- WordPress5 mentions
- Ghost4 mentions
- Substack4 mentions
Claude
- WordPress4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 9.6% | 13.0% | 17.0% | 15.0% | 12.4% | 10.4% | 7.4% | 12.8% | 12.1% | 10.0% | 9.3% | 10.9% | 10.2% |
| Ghost | 3.0% | 6.0% | 7.3% | 4.8% | 2.0% | 8.3% | 4.1% | 7.0% | 9.1% | 6.7% | 4.6% | 5.5% | 5.1% |
| Substack | no scan | no scan | no scan | no scan | no scan | no scan | 2.5% | 3.5% | 4.0% | 4.4% | 4.6% | 3.9% | 4.4% |
| Drupal | 8.5% | 12.3% | 13.3% | 12.8% | 13.7% | 7.3% | 5.7% | 7.0% | 5.1% | 5.6% | 4.6% | 5.5% | 3.6% |
| Adobe Premiere Pro | no scan | no scan | no scan | no scan | no scan | 3.1% | no scan | no scan | no scan | no scan | no scan | no scan | 2.9% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 10.2% | 14 | 57% | no change | |
| 2 | 5.1% | 7 | 29% | up 2 | |
| 3 | 4.4% | 6 | 33% | up 3 | |
| 4 | 3.6% | 5 | 40% | down 1 | |
| 5 | 2.9% | 4 | 25% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- Microsoft AzureAI & ML · rank 8 → 3+5
- HubSpotSaaS · rank 3 → 1+2
- Fatture in CloudSaaS · rank 5 → 3+2
- ShopifyE-commerce · rank 2 → 1+1
- Vertex AIAI & ML · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- SatispayFinance · rank 1 → 3-2
- Magento (Adobe Commerce)E-commerce · rank 1 → 2-1
- PipedriveSaaS · rank 1 → 2-1
How these numbers are built: methodology