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AI Visibility Benchmark

Which Publishing & newsletter platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
312,256
models queried
3
latest snapshot
19 Oct

South America

11 of 15 industries have data in Argentina

Showing Publishing & newsletter platforms in Argentina.

Brands AI names when someone asks about content publishing and newsletter platforms for media.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed102 verified mentions

Share of voice

How Publishing & newsletter platforms mentions are split in Argentina.

  • WordPress11.8% share of voice, 12 mentions
  • Ghost7.8% share of voice, 8 mentions
  • Drupal4.9% share of voice, 5 mentions
  • Substack4.9% share of voice, 5 mentions
  • Wix4.9% share of voice, 5 mentions
  • Other brands65.7% share of voice, 67 mentions

Out of 102 verified brand mentions in this snapshot.

Industry leader

WordPress

Publishing & newsletter platforms · Argentina

Share of voice

11.8%

Mentions

12

vs previous

no change

50% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Wix4 mentions
  2. WordPress4 mentions
  3. Drupal3 mentions

Gemini

  1. Ghost4 mentions
  2. Stripe4 mentions
  3. Substack4 mentions

Claude

  1. WordPress4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr1 Jun22 Jun6 Jul20 Jul3 Aug17 Aug31 Aug14 Sept5 Oct
WordPress12.2%15.9%15.9%15.6%16.3%10.0%13.5%14.3%12.1%11.6%8.0%6.1%14.0%11.8%
Ghost3.9%5.2%5.5%5.3%6.4%8.8%9.9%9.2%12.1%7.2%6.2%4.7%8.8%7.8%
Drupal11.3%12.5%12.3%12.1%11.7%6.3%4.5%3.4%3.0%3.6%4.3%2.0%4.4%4.9%
Substackno scanno scan0.9%no scan1.1%6.3%6.3%5.0%7.1%4.3%1.9%6.1%5.3%4.9%
Wix5.3%6.9%7.2%8.3%7.8%5.0%4.5%5.0%5.1%2.9%3.1%2.7%4.4%4.9%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.8%no change
27.8%no change
34.9%up 3
44.9%no change
54.9%up 3

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Argentina, across every published industry.

Biggest risers

  1. Microsoft Azure Machine LearningAI & MLOps platforms · rank 6 → 1+5
  2. MoodleE-learning & course platforms (LMS) · rank 2 → 1+1
  3. ShopifyE-commerce platforms · rank 3 → 2+1
  4. WooCommerceE-commerce platforms · rank 5 → 4+1
  5. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1

Biggest fallers

  1. Microsoft AzureAI & MLOps platforms · rank 3 → 6-3
  2. Amazon SageMakerAI & MLOps platforms · rank 1 → 3-2
  3. Mercado LibreE-commerce platforms · rank 2 → 3-1
  4. ZohoBusiness software (CRM & B2B SaaS) · rank 1 → 2-1
  5. Vertex AIAI & MLOps platforms · rank 4 → 5-1

How these numbers are built: methodology