Which Publishing brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 31 Aug
Europe
12 of 15 industries have data in Netherlands
Showing Publishing in Netherlands.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Netherlands.
- WordPress15.3% share of voice, 15 mentions
- Ghost8.2% share of voice, 8 mentions
- Drupal4.1% share of voice, 4 mentions
- Joomla4.1% share of voice, 4 mentions
- Mollie4.1% share of voice, 4 mentions
- Other brands64.3% share of voice, 63 mentions
Out of 98 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Netherlands
Share of voice
15.3%
Mentions
15
vs previous
no change
67% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- WordPress5 mentions
- Joomla4 mentions
- Drupal3 mentions
Gemini
- WordPress5 mentions
- Ghost4 mentions
- Mollie4 mentions
Claude
- WordPress5 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 8.2% | 13.0% | 17.4% | 18.0% | 7.8% | 11.4% | 13.8% | 9.3% | 8.8% | 8.3% | 15.3% |
| Ghost | 3.0% | 3.4% | 4.3% | 3.1% | 5.6% | 5.0% | 7.4% | 5.4% | 4.0% | 2.8% | 8.2% |
| Drupal | 7.5% | 14.3% | 15.5% | 15.5% | 3.3% | 5.0% | 5.3% | 3.1% | 4.0% | 5.5% | 4.1% |
| Joomla | 2.6% | 10.6% | 12.4% | 11.8% | 3.3% | 2.9% | 2.1% | 2.3% | 2.4% | 2.8% | 4.1% |
| Mollie | no scan | no scan | no scan | no scan | 3.3% | 2.1% | 3.2% | 2.3% | 2.4% | no scan | 4.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 15.3% | 15 | 67% | no change | |
| 2 | 8.2% | 8 | 38% | no data | |
| 3 | 4.1% | 4 | 75% | no data | |
| 4 | 4.1% | 4 | 25% | no data | |
| 5 | 4.1% | 4 | 75% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
Your brand missing from Publishing, or slipping?
Run a free audit and see what AI finds when someone asks about your category.
Run your free auditWho moved
Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- AWSAI & ML · rank 4 → 2+2
- HubSpotSaaS · rank 2 → 1+1
- MollieFinance · rank 2 → 1+1
Biggest fallers
- HubSpotAgencies · rank 2 → 4-2
- ExactSaaS · rank 1 → 2-1
- AdyenFinance · rank 1 → 2-1
- MoodleEducation · rank 1 → 2-1
- Amazon SageMakerAI & ML · rank 2 → 3-1
How these numbers are built: methodology