Which Real Estate brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe15 of 20 markets have data for Real Estate
10 of 15 industries have data in Poland
Showing Real Estate in Poland.
Brands AI names when someone asks about software and CRM for real estate agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Real Estate mentions are split in Poland.
- Morizon9.1% share of voice, 6 mentions
- Otodom9.1% share of voice, 6 mentions
- Gratka7.6% share of voice, 5 mentions
- Airbnb6.1% share of voice, 4 mentions
- AppFolio6.1% share of voice, 4 mentions
- Other brands62.1% share of voice, 41 mentions
Out of 66 verified brand mentions in this snapshot.
Industry leader
Morizon
Real Estate · Poland
Share of voice
9.1%
Mentions
6
vs previous
no change
17% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Morizon3 mentions
Gemini
- Guesty3 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|
| Morizon | no scan | 9.9% | no scan | no scan | 8.8% | 7.8% | 14.7% | 9.1% |
| Otodom | 9.8% | 9.9% | 15.7% | 19.3% | 12.0% | 13.0% | 13.8% | 9.1% |
| Gratka | 9.8% | 9.9% | 10.0% | no scan | 7.2% | 5.2% | 11.0% | 7.6% |
| Airbnb | 2.4% | 4.2% | 4.3% | no scan | no scan | no scan | no scan | 6.1% |
| AppFolio | 4.9% | 4.2% | 5.7% | 7.0% | 5.6% | 5.2% | 4.6% | 6.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 9.1% | 6 | 17% | no change | |
| 2 | 9.1% | 6 | 17% | no change | |
| 3 | 7.6% | 5 | 20% | no change | |
| 4 | 6.1% | 4 | 0% | new | |
| 5 | 6.1% | 4 | 25% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Poland, across every published industry.
Biggest risers
- Przelewy24E-commerce · rank 7 → 3+4
- InPostE-commerce · rank 9 → 6+3
- Vertex AIAI & ML · rank 4 → 2+2
- PrestaShopE-commerce · rank 11 → 9+2
- Amazon SageMakerAI & ML · rank 2 → 1+1
Biggest fallers
- AllegroE-commerce · rank 3 → 5-2
- SEMrushAgencies · rank 1 → 2-1
- PayUE-commerce · rank 6 → 7-1
How these numbers are built: methodology