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AI Visibility Benchmark

Which Dealership software (DMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America8 of 20 markets have data for Dealership software (DMS)

Showing Dealership software (DMS) in Mexico.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202633 AI responses analysed146 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in Mexico.

  • CDK Global14.4% share of voice, 21 mentions
  • Reynolds & Reynolds11.6% share of voice, 17 mentions
  • DealerSocket7.5% share of voice, 11 mentions
  • Inventario6.8% share of voice, 10 mentions
  • Cox Automotive4.8% share of voice, 7 mentions
  • Other brands54.8% share of voice, 80 mentions

Out of 146 verified brand mentions in this snapshot.

Industry leader

CDK Global

Dealership software (DMS) · Mexico

Share of voice

14.4%

Mentions

21

vs previous

up 1

33% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Reynolds & Reynolds7 mentions
  2. CDK Global6 mentions
  3. Autosoft3 mentions

Gemini

  1. CDK Global9 mentions
  2. Reynolds & Reynolds7 mentions
  3. DealerSocket6 mentions

Claude

  1. CDK Global6 mentions
  2. Cox Automotive4 mentions
  3. Inventario3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
CDK Global11.6%10.9%10.8%10.5%14.3%14.6%13.4%12.7%11.8%8.9%9.9%13.1%10.5%6.9%9.3%10.3%10.2%6.5%13.0%14.7%13.7%15.3%6.3%6.5%11.9%11.0%14.4%
Reynolds & Reynolds6.4%5.8%5.1%6.9%13.0%12.2%9.0%7.3%8.8%14.4%6.6%13.9%7.0%8.3%8.7%22.4%10.2%6.5%13.0%9.5%6.8%16.1%13.8%8.7%7.5%6.1%11.6%
DealerSocket5.5%5.8%6.2%3.6%9.1%no scan9.0%no scan4.4%5.0%3.3%6.6%5.3%4.2%5.3%13.8%3.1%6.5%7.8%6.0%9.6%3.2%6.3%no scan4.4%8.5%7.5%
Inventariono scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan12.2%6.8%
Cox Automotiveno scanno scan1.6%no scanno scanno scanno scanno scanno scan2.2%no scanno scanno scanno scan2.0%no scanno scanno scan3.9%1.7%no scan3.2%no scanno scanno scanno scan4.8%

Full ranking

Top 1033 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.4%up 1
211.6%up 4
37.5%up 2
46.8%down 3
54.8%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Mexico, across every published industry.

Biggest risers

  1. Mercado LibreE-commerce platforms · rank 4 → 2+2
  2. Mercado PagoE-commerce platforms · rank 7 → 5+2
  3. Vertex AIAI & MLOps platforms · rank 2 → 1+1
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. CDK GlobalDealership software (DMS) · rank 2 → 1+1

Biggest fallers

  1. SabreTravel & booking technology · rank 1 → 4-3
  2. InventarioDealership software (DMS) · rank 1 → 4-3
  3. VivanunciosProptech & real estate software · rank 2 → 5-3
  4. TiendanubeE-commerce platforms · rank 2 → 4-2
  5. SentinelOneCybersecurity platforms · rank 2 → 4-2

How these numbers are built: methodology