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AI Visibility Benchmark

Which Fintech, payments & accounting brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America18 of 20 markets have data for Fintech, payments & accounting

Showing Fintech, payments & accounting in Mexico.

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202636 AI responses analysed114 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in Mexico.

  • Mercado Pago7.9% share of voice, 9 mentions
  • Zoho6.1% share of voice, 7 mentions
  • Stripe5.3% share of voice, 6 mentions
  • Bitso4.4% share of voice, 5 mentions
  • Clip4.4% share of voice, 5 mentions
  • Other brands71.9% share of voice, 82 mentions

Out of 114 verified brand mentions in this snapshot.

Industry leader

Mercado Pago

Fintech, payments & accounting · Mexico

Share of voice

7.9%

Mentions

9

vs previous

no change

22% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Mercado Pago3 mentions

Gemini

  1. Mercado Pago4 mentions
  2. Bitso3 mentions
  3. GBM+3 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Mercado Pagono scan9.8%8.5%9.9%9.5%10.1%9.6%8.0%6.4%8.5%9.3%5.9%10.7%11.8%8.7%7.1%7.4%9.3%10.4%7.3%10.7%8.2%12.0%9.3%8.4%10.2%7.4%7.9%
Zohono scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan2.1%no scanno scanno scanno scan2.2%6.1%
Stripeno scan5.1%6.4%5.9%6.1%4.7%4.8%8.0%3.2%7.7%6.5%8.6%7.8%8.7%6.1%6.0%4.9%5.9%8.0%6.0%8.8%8.2%7.7%6.2%6.7%6.9%6.7%5.3%
Bitsono scan4.0%3.2%4.0%4.0%4.7%5.8%4.8%2.4%1.7%2.0%no scan2.9%1.6%4.3%2.6%1.6%3.0%2.4%no scan1.5%1.4%2.1%1.6%2.5%3.2%no scan4.4%
Clipno scan12.8%12.7%12.4%12.4%11.8%12.5%11.2%2.4%4.3%4.5%2.0%4.4%4.7%2.6%4.1%4.1%4.2%4.8%3.3%6.5%5.5%4.3%3.1%6.7%3.7%4.4%4.4%

Full ranking

Top 1036 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.9%no change
26.1%no data
35.3%no change
44.4%new
54.4%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Mexico, across every published industry.

Biggest risers

  1. Mercado LibreE-commerce platforms · rank 4 → 2+2
  2. Mercado PagoE-commerce platforms · rank 7 → 5+2
  3. Vertex AIAI & MLOps platforms · rank 2 → 1+1
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. CDK GlobalDealership software (DMS) · rank 2 → 1+1

Biggest fallers

  1. SabreTravel & booking technology · rank 1 → 4-3
  2. InventarioDealership software (DMS) · rank 1 → 4-3
  3. VivanunciosProptech & real estate software · rank 2 → 5-3
  4. TiendanubeE-commerce platforms · rank 2 → 4-2
  5. SentinelOneCybersecurity platforms · rank 2 → 4-2

How these numbers are built: methodology