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AI Visibility Benchmark

Which Finance brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

North America19 of 20 markets have data for Finance

13 of 15 industries have data in Mexico

Showing Finance in Mexico.

Brands AI names when someone asks about fintech platforms and payment processing.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202639 AI responses analysed261 verified mentions

Share of voice

How Finance mentions are split in Mexico.

  • Mercado Pago10.7% share of voice, 28 mentions
  • Stripe8.8% share of voice, 23 mentions
  • Conekta7.3% share of voice, 19 mentions
  • Clip6.5% share of voice, 17 mentions
  • Kueski5.0% share of voice, 13 mentions
  • Other brands61.7% share of voice, 161 mentions

Out of 261 verified brand mentions in this snapshot.

Industry leader

Mercado Pago

Finance · Mexico

Share of voice

10.7%

Mentions

28

vs previous

no change

36% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Clip11 mentions
  2. Kueski10 mentions
  3. Conekta8 mentions

Gemini

  1. Mercado Pago13 mentions
  2. Conekta8 mentions
  3. GBM+8 mentions

Claude

  1. Stripe8 mentions
  2. Mercado Pago7 mentions
  3. Conekta3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Mercado Pagono scan9.8%8.5%9.9%9.5%10.1%9.6%8.0%6.4%8.5%9.3%5.9%10.7%11.8%8.7%7.1%7.4%9.3%10.4%7.3%10.7%
Stripeno scan5.1%6.4%5.9%6.1%4.7%4.8%8.0%3.2%7.7%6.5%8.6%7.8%8.7%6.1%6.0%4.9%5.9%8.0%6.0%8.8%
Conektano scan5.9%5.8%5.9%5.7%2.4%4.8%1.6%4.0%6.0%4.9%4.6%5.3%7.1%5.2%4.9%4.9%4.2%8.8%5.3%7.3%
Clipno scan12.8%12.7%12.4%12.4%11.8%12.5%11.2%2.4%4.3%4.5%2.0%4.4%4.7%2.6%4.1%4.1%4.2%4.8%3.3%6.5%
Kueskino scan7.7%7.9%7.5%7.1%4.7%4.8%9.6%3.2%1.7%7.7%4.6%4.4%4.7%1.7%4.1%2.5%3.4%4.8%2.7%5.0%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.7%no change
28.8%no change
37.3%no change
46.5%no change
55.0%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Mexico, across every published industry.

Biggest risers

  1. TiendanubeE-commerce · rank 4 3+1
  2. SabreTravel · rank 3 2+1
  3. CDK GlobalAutomotive · rank 2 1+1
  4. Reynolds & ReynoldsAutomotive · rank 3 2+1

Biggest fallers

  1. AsanaAgencies · rank 3 14-11
  2. SalesforceSaaS · rank 3 7-4
  3. TalentLMSEducation · rank 2 4-2
  4. FortinetCybersecurity · rank 2 4-2
  5. Mercado LibreE-commerce · rank 3 4-1

How these numbers are built: methodology