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AI Visibility Benchmark

Which Insurance software (insurtech) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America8 of 20 markets have data for Insurance software (insurtech)

Showing Insurance software (insurtech) in Mexico.

Brands AI names when someone asks about software for insurers and brokers (insurtech).

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202633 AI responses analysed127 verified mentions

Share of voice

How Insurance software (insurtech) mentions are split in Mexico.

  • EZLynx6.3% share of voice, 8 mentions
  • Applied Epic4.7% share of voice, 6 mentions
  • AXA4.7% share of voice, 6 mentions
  • SAS4.7% share of voice, 6 mentions
  • AXA México3.9% share of voice, 5 mentions
  • Other brands75.6% share of voice, 96 mentions

Out of 127 verified brand mentions in this snapshot.

Industry leader

EZLynx

Insurance software (insurtech) · Mexico

Share of voice

6.3%

Mentions

8

vs previous

no data

25% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Kubo Financiero4 mentions
  2. Seguros S3 mentions

Gemini

  1. AXA4 mentions
  2. EZLynx4 mentions
  3. Salesforce4 mentions

Claude

  1. AXA México4 mentions
  2. Seguros Monterrey New York3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
EZLynx5.0%4.1%4.5%5.3%6.0%10.5%4.7%4.7%8.9%4.0%6.5%4.4%11.0%4.8%4.8%7.1%6.2%8.3%5.3%4.0%4.8%8.4%9.1%7.7%4.6%6.2%6.3%
Applied Epic5.0%3.9%4.5%5.3%6.0%10.5%2.3%3.1%7.1%3.0%4.8%3.3%8.2%3.6%3.8%4.3%6.2%7.1%3.9%3.0%3.6%5.9%7.8%5.8%3.3%4.6%4.7%
AXA2.6%no scan1.5%4.5%no scanno scanno scanno scan16.1%no scanno scan3.9%no scan7.2%no scanno scanno scanno scan14.5%no scan8.4%no scanno scan15.4%4.6%no scan4.7%
SASno scanno scanno scan1.8%no scanno scanno scan4.7%no scanno scanno scan2.8%no scanno scanno scanno scan2.3%no scanno scanno scanno scan3.4%no scanno scanno scanno scan4.7%
AXA Méxicono scanno scanno scanno scanno scanno scanno scanno scanno scan2.0%no scanno scanno scan2.4%1.4%no scanno scanno scan3.9%3.5%no scan1.7%no scan7.7%2.6%no scan3.9%

Full ranking

Top 1033 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
16.3%no data
2Applied Epic4.7%no data
34.7%new
44.7%new
53.9%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Mexico, across every published industry.

Biggest risers

  1. Mercado LibreE-commerce platforms · rank 4 → 2+2
  2. Mercado PagoE-commerce platforms · rank 7 → 5+2
  3. Vertex AIAI & MLOps platforms · rank 2 → 1+1
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. CDK GlobalDealership software (DMS) · rank 2 → 1+1

Biggest fallers

  1. SabreTravel & booking technology · rank 1 → 4-3
  2. InventarioDealership software (DMS) · rank 1 → 4-3
  3. VivanunciosProptech & real estate software · rank 2 → 5-3
  4. TiendanubeE-commerce platforms · rank 2 → 4-2
  5. SentinelOneCybersecurity platforms · rank 2 → 4-2

How these numbers are built: methodology