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AI Visibility Benchmark

Which E-learning & course platforms (LMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

Brands AI names when someone asks about e-learning and LMS platforms to build and sell courses.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202636 AI responses analysed257 verified mentions

Share of voice

How E-learning & course platforms (LMS) mentions are split in Mexico.

  • Moodle10.1% share of voice, 26 mentions
  • TalentLMS5.8% share of voice, 15 mentions
  • Canvas5.1% share of voice, 13 mentions
  • Docebo5.1% share of voice, 13 mentions
  • Google Classroom5.1% share of voice, 13 mentions
  • Other brands68.9% share of voice, 177 mentions

Out of 257 verified brand mentions in this snapshot.

Industry leader

Moodle

E-learning & course platforms (LMS) · Mexico

Share of voice

10.1%

Mentions

26

vs previous

no change

50% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Moodle8 mentions
  2. TalentLMS7 mentions
  3. Edmodo6 mentions

Gemini

  1. Moodle11 mentions
  2. Docebo9 mentions
  3. Canvas7 mentions

Claude

  1. Moodle7 mentions
  2. Blackboard4 mentions
  3. Canvas4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Moodle5.9%15.4%15.5%15.7%15.6%13.5%13.0%10.3%8.0%11.6%8.4%10.4%9.0%9.5%7.9%10.3%8.5%11.3%7.8%9.4%9.4%8.1%9.1%9.7%11.2%10.7%8.9%10.1%
TalentLMS4.6%3.6%3.2%2.9%3.1%2.7%6.5%6.3%5.4%7.4%4.2%3.9%6.5%5.4%7.1%6.6%4.8%6.3%4.8%7.7%5.3%5.0%4.1%4.5%6.0%8.7%6.4%5.8%
Canvas2.0%6.8%7.2%3.2%2.8%3.8%3.3%3.2%3.6%5.8%4.2%6.5%6.1%5.4%5.0%4.0%6.7%4.9%4.8%3.4%4.7%5.6%7.1%5.7%5.2%4.8%5.7%5.1%
Docebo4.6%2.0%2.1%2.3%2.1%2.7%4.3%4.0%4.5%4.1%3.9%3.2%3.9%3.4%3.6%5.0%3.0%4.2%3.6%4.3%3.8%3.1%3.5%3.4%3.7%5.2%3.2%5.1%
Google Classroom3.3%9.4%9.1%10.0%9.3%8.1%4.3%7.1%3.6%7.4%3.9%5.8%7.4%6.1%8.6%3.7%5.5%4.9%4.8%5.1%6.0%5.0%4.7%5.7%5.2%5.9%5.1%5.1%

Full ranking

Top 1036 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.1%no change
25.8%up 1
35.1%up 1
45.1%up 7
55.1%up 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Mexico, across every published industry.

Biggest risers

  1. Mercado LibreE-commerce platforms · rank 4 → 2+2
  2. Mercado PagoE-commerce platforms · rank 7 → 5+2
  3. Vertex AIAI & MLOps platforms · rank 2 → 1+1
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. CDK GlobalDealership software (DMS) · rank 2 → 1+1

Biggest fallers

  1. SabreTravel & booking technology · rank 1 → 4-3
  2. InventarioDealership software (DMS) · rank 1 → 4-3
  3. VivanunciosProptech & real estate software · rank 2 → 5-3
  4. TiendanubeE-commerce platforms · rank 2 → 4-2
  5. SentinelOneCybersecurity platforms · rank 2 → 4-2

How these numbers are built: methodology