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AI Visibility Benchmark

Which Insurance brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe9 of 20 markets have data for Insurance

14 of 15 industries have data in Germany

Showing Insurance in Germany.

Brands AI names when someone asks about software for brokers and insurers.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed132 verified mentions

Share of voice

How Insurance mentions are split in Germany.

  • Guidewire9.8% share of voice, 13 mentions
  • Wefox7.6% share of voice, 10 mentions
  • Check246.8% share of voice, 9 mentions
  • Applied Epic5.3% share of voice, 7 mentions
  • EZLynx5.3% share of voice, 7 mentions
  • Other brands65.2% share of voice, 86 mentions

Out of 132 verified brand mentions in this snapshot.

Industry leader

Guidewire

Insurance · Germany

Share of voice

9.8%

Mentions

13

vs previous

new

38% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Wefox5 mentions
  2. Coya4 mentions
  3. Getsafe4 mentions

Gemini

  1. Guidewire5 mentions
  2. Check244 mentions
  3. Clark3 mentions

Claude

  1. Guidewire4 mentions
  2. Wefox4 mentions
  3. Check243 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug
Guidewire4.1%3.4%6.7%3.9%6.8%no scanno scanno scanno scan9.8%
Wefox11.6%14.8%15.3%14.3%11.9%3.3%5.3%11.1%11.1%7.6%
Check244.1%5.4%1.4%3.0%no scanno scanno scanno scan8.3%6.8%
Applied Epic2.1%2.0%2.9%5.2%5.1%5.0%3.9%11.1%8.3%5.3%
EZLynx2.1%2.0%2.9%5.2%5.1%5.0%3.9%11.1%8.3%5.3%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
19.8%new
27.6%no data
36.8%no data
45.3%no data
55.3%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 8 → 4+4
  2. SalesforceSaaS · rank 6 → 3+3
  3. SistrixAgencies · rank 4 → 2+2
  4. PipedriveSaaS · rank 4 → 2+2
  5. Magento (Adobe Commerce)E-commerce · rank 2 → 1+1

Biggest fallers

  1. MatomoAgencies · rank 1 → 9-8
  2. BrevoAgencies · rank 7 → 14-7
  3. UdemyEducation · rank 2 → 8-6
  4. LexofficeSaaS · rank 2 → 7-5
  5. MLflowAI & ML · rank 2 → 7-5

How these numbers are built: methodology