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AI Visibility Benchmark

Which Fintech, payments & accounting brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
0
models queried
3
latest snapshot
14 Sept

Global18 of 20 markets have data for Fintech, payments & accounting

Showing Fintech, payments & accounting in Global.

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 14 September 202639 AI responses analysed252 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in Global.

  • Stripe9.9% share of voice, 25 mentions
  • PayPal7.5% share of voice, 19 mentions
  • Square7.1% share of voice, 18 mentions
  • Robinhood4.4% share of voice, 11 mentions
  • Adyen3.6% share of voice, 9 mentions
  • Other brands67.5% share of voice, 170 mentions

Out of 252 verified brand mentions in this snapshot.

Industry leader

Stripe

Fintech, payments & accounting · Global

Share of voice

9.9%

Mentions

25

vs previous

no change

44% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. PayPal7 mentions
  2. Stripe7 mentions
  3. Square6 mentions

Gemini

  1. Stripe12 mentions
  2. PayPal8 mentions
  3. Empower4 mentions

Claude

  1. Stripe6 mentions
  2. PayPal4 mentions
  3. Square4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept
Stripe5.0%8.9%10.6%10.8%10.1%9.9%9.8%8.9%8.9%9.5%9.1%9.1%8.1%8.9%9.5%5.5%7.9%8.2%6.3%8.1%9.8%9.2%8.8%15.0%9.9%
PayPal1.9%8.4%9.5%9.9%9.4%9.8%8.8%10.6%9.9%5.2%6.7%5.3%9.2%5.4%5.8%4.4%5.9%7.1%6.3%4.9%4.9%6.6%4.4%11.3%7.5%
Square3.2%8.0%9.0%9.1%9.1%7.3%11.8%10.6%10.9%6.0%5.5%6.3%9.7%6.3%7.5%5.5%5.6%4.9%7.0%5.8%5.5%6.3%5.5%5.0%7.1%
Robinhoodno scan2.7%3.0%2.4%2.6%2.9%2.9%1.6%3.0%6.9%2.4%1.9%3.2%2.7%3.4%2.2%3.3%no scan4.4%3.6%3.7%3.0%2.2%2.5%4.4%
Adyenno scan3.3%3.1%4.2%4.3%2.7%5.9%7.3%5.9%5.2%2.4%3.4%3.2%3.6%3.7%2.7%3.0%3.3%2.5%2.9%4.9%3.3%3.3%5.0%3.6%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
19.9%no change
27.5%no change
37.1%no data
44.4%no data
53.6%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. SalesforceBusiness software (CRM & B2B SaaS) · rank 3 2+1
  2. EpicClinic & digital health software · rank 2 1+1
  3. SEMrushMarketing agency tools · rank 2 1+1
  4. AhrefsMarketing agency tools · rank 4 3+1

Biggest fallers

  1. DrChronoClinic & digital health software · rank 1 5-4
  2. Reynolds & ReynoldsDealership software (DMS) · rank 1 3-2
  3. ShopifyE-commerce platforms · rank 1 2-1
  4. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 3-1
  5. GhostPublishing & newsletter platforms · rank 1 2-1

How these numbers are built: methodology