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← Uruguay

Which Wealth management does AI recommend?

Reference question: “Which brokerage firms in Uruguay do wealth managers recommend?”

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Leader

Santander

8.9% of mentions · foreign brand

All 3 models agree on the leader

No

ChatGPT, Gemini, Google AI Mode

Responses analysed

162

19.1% unclassified

See other industries
  1. 01HR & headhunters1067
  2. 02Banks963
  3. 03Automotive881
  4. 04Private schools835
  5. 05Fleets & electric vehicles830
  6. 06Coworking & office space762
  7. 07Travel agencies740
  8. 08Package forwarding & couriers694
  9. 09Legal & accounting685
  10. 10Universities665
  11. 11E-commerce & marketplaces650
  12. 12Language schools618
  13. 13Insurance616
  14. 14B2B software & cybersecurity604
  15. 15Renewable energy570
  16. 16Fintech & payments564
  17. 17Wealth management552
  18. 18Home & construction528
  19. 19Pension fund managers (AFAP)520
  20. 20Real estate520
  21. 21Agriculture & agtech511
  22. 22Consumer packaged goods511
  23. 23Free trade zones & logistics509
  24. 24Delivery500
  25. 25Telecommunications458
  26. 26Pharmacies442
  27. 27Real estate investment434
  28. 28Mobile emergency services423
  29. 29Supermarkets418
  30. 30Health & mutual insurers400
  31. 31Restaurants & dining380
  32. 32Tourism & hospitality378
  33. 33Apparel349
  34. 34Private health insurance285
  35. 35Tech & electronics283

Question language

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Showing segment: All

#BrandCountry of originMentionsMention shareChange vs. previous edition
1SantanderES498.9%up 2, +1.8pp share
2GletirUY407.2%up 2, +1.5pp share
3ItaúBR305.4%down 2, -2.7pp share
4Interactive BrokersUS295.3%new
5Balanz UruguayAR244.3%down 3, -2.8pp share

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 162 responses

No recognisable brand19.8%32/162
Only foreign brands24.1%39/162
At least one Uruguayan brand56.2%91/162

First edition · 162 responses

No recognisable brand25.3%41/162
Only foreign brands15.4%25/162
At least one Uruguayan brand59.3%96/162

Top 3 brands per model (current edition)

chatgptSantander (27), Gletir (16), Puente (16)
geminiItaú (14), Santander (11), Interactive Brokers (10)
google_ai_modeGletir (15), Brou (12), Santander (11)
Models don't agree on #1

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