Which Home & construction does AI recommend?

Reference question: “Where can I buy furniture in Montevideo?”

This is a single-vertical view. See the full study →

Leader

Sodimac

6.6% of mentions · foreign brand

All 3 models agree on the leader

ChatGPT, Gemini, Google AI Mode

Responses analysed

171

14.6% unclassified

See other industries

Question language

Filter by the language the question was asked in. This doesn't change the page language.

#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Sodimac	CL	35	6.6%	up 1, +2.6pp share
2	Mercado Libre	AR	30	5.7%	up 2, +2.4pp share
3	Divino	UY	20	3.8%	down 2, -0.8pp share
4	Pinturas Inca	UY	17	3.2%	new
5	Kave Home	ES	16	3%	new

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 171 responses

No recognisable brand8.8%15/171

Only foreign brands10.5%18/171

At least one Uruguayan brand80.7%138/171

First edition · 171 responses

No recognisable brand2.3%4/171

Only foreign brands5.8%10/171

At least one Uruguayan brand91.8%157/171

Top 3 brands per model (current edition)

chatgptMercado Libre (10), Ferreservi Hogar (8), María Victoria Decoración (6)

geminiSodimac (28), Divino (14), Mercado Libre (11)

google_ai_modeMercado Libre (9), Pinturas Inca (8), Barraca Uno (5)

Models don't agree on #1

Is your brand on this list?

Find out for free how AI describes your brand against the competition in Home & construction.