Which Insurance does AI recommend?

Reference question: “Which insurance company is best for car insurance in Uruguay?”

This is a single-vertical view. See the full study →

Leader

Mapfre

22.6% of mentions · foreign brand

All 3 models agree on the leader

ChatGPT, Gemini, Google AI Mode

Responses analysed

162

5.6% unclassified

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Question language

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#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Mapfre	ES	139	22.6%	no change, -0.3pp share
2	Porto Seguro	BR	131	21.3%	up 1, +4.6pp share
3	Sura	CO	129	20.9%	down 1, +2.4pp share
4	BSE	UY	73	11.9%	new
5	Sancor Seguros	AR	26	4.2%	down 1, -2.9pp share

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 162 responses

No recognisable brand4.3%7/162

Only foreign brands48.8%79/162

At least one Uruguayan brand46.9%76/162

First edition · 162 responses

No recognisable brand15.4%25/162

Only foreign brands54.3%88/162

At least one Uruguayan brand30.2%49/162

Top 3 brands per model (current edition)

chatgptBSE (51), Mapfre (51), Sura (44)

geminiPorto Seguro (46), Sura (41), Mapfre (40)

google_ai_modeMapfre (48), Porto Seguro (44), Sura (44)

Models don't agree on #1

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