Which Tech & electronics does AI recommend?

Reference question: “Where should I buy electronics in Uruguay?”

This is a single-vertical view. See the full study →

Leader

Mercado Libre

30.4% of mentions · foreign brand

All 3 models agree on the leader

Yes

ChatGPT, Gemini, Google AI Mode

Responses analysed

162

17.9% unclassified

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Question language

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#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Mercado Libre	AR	86	30.4%	up 1, +18.4pp share
2	ZonaTecno	UY	26	9.2%	up 1, -0.5pp share
3	LOI	UY	16	5.7%	down 2, -8.3pp share
4	Sodimac	CL	16	5.7%	new
5	TiendaMIA	UY	14	4.9%	new

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 162 responses

No recognisable brand19.1%31/162

Only foreign brands21.0%34/162

At least one Uruguayan brand59.9%97/162

First edition · 162 responses

No recognisable brand19.8%32/162

Only foreign brands3.7%6/162

At least one Uruguayan brand76.5%124/162

Top 3 brands per model (current edition)

chatgptMercado Libre (34), ZonaTecno (9), Tienda Inglesa (5)

geminiMercado Libre (30), Divino (12), ZonaTecno (10)

google_ai_modeMercado Libre (22), Divino (8), TiendaMIA (7)

All 3 models agree on #1

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