Which Banks does AI recommend?

Reference question: “What is the best bank in Uruguay for expats?”

This is a single-vertical view. See the full study →

Leader

Santander

22.5% of mentions · foreign brand

All 3 models agree on the leader

ChatGPT, Gemini, Google AI Mode

Responses analysed

162

4.3% unclassified

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Question language

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#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Santander	ES	217	22.5%	up 1, +3.0pp share
2	Itaú	BR	198	20.6%	down 1, -2.0pp share
3	Brou	UY	184	19.1%	up 1, +1.6pp share
4	BBVA	ES	177	18.4%	down 1, +0.7pp share
5	Scotiabank	CA	108	11.2%	no change, +0.4pp share

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 162 responses

No recognisable brand4.3%7/162

Only foreign brands6.8%11/162

At least one Uruguayan brand88.9%144/162

First edition · 162 responses

No recognisable brand10.5%17/162

Only foreign brands31.5%51/162

At least one Uruguayan brand58.0%94/162

Top 3 brands per model (current edition)

chatgptSantander (108), BBVA (95), Brou (69)

geminiItaú (67), Brou (53), Santander (51)

google_ai_modeItaú (68), Brou (62), Santander (58)

Models don't agree on #1

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