Which Real estate does AI recommend?

Reference question: “What is the best real estate website in Uruguay?”

This is a single-vertical view. See the full study →

Leader

Mercado Libre

14.8% of mentions · foreign brand

All 3 models agree on the leader

ChatGPT, Gemini, Google AI Mode

Responses analysed

171

19.3% unclassified

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Question language

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#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Mercado Libre	AR	77	14.8%	up 1, +4.1pp share
2	InfoCasas	UY	73	14%	down 1, -0.6pp share
3	Gallito	UY	47	9%	no change, +1.3pp share
4	Casasweb	UY	18	3.5%	no change, -2.0pp share
5	INGAR Negocios Inmobiliarios	UY	17	3.3%	new

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 171 responses

No recognisable brand13.5%23/171

Only foreign brands4.7%8/171

At least one Uruguayan brand81.9%140/171

First edition · 171 responses

No recognisable brand14.6%25/171

Only foreign brands5.8%10/171

At least one Uruguayan brand79.5%136/171

Top 3 brands per model (current edition)

chatgptMercado Libre (30), InfoCasas (25), Gallito (24)

geminiMercado Libre (27), InfoCasas (27), Casasweb (14)

google_ai_modeInfoCasas (21), Mercado Libre (20), Gallito (11)

Models don't agree on #1

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