Which Tourism & hospitality does AI recommend?

Reference question: “What are the best hotels in Punta del Este?”

This is a single-vertical view. See the full study →

Leader

Hyatt Centric Montevideo

6.1% of mentions · foreign brand

All 3 models agree on the leader

ChatGPT, Gemini, Google AI Mode

Responses analysed

171

34.5% unclassified

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Question language

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#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Hyatt Centric Montevideo	US	23	6.1%	up 3, +2.4pp share
2	Hotel L'Auberge	UY	18	4.8%	no change, -1.4pp share
3	Hotel Montevideo	UY	17	4.5%	no change, +0.5pp share
4	Alma Histórica Boutique Hotel	UY	15	4%	new
5	Carmelo Resort & Spa	UY	11	2.9%	new

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 171 responses

No recognisable brand34.5%59/171

Only foreign brands4.1%7/171

At least one Uruguayan brand61.4%105/171

First edition · 171 responses

No recognisable brand31.6%54/171

Only foreign brands4.1%7/171

At least one Uruguayan brand64.3%110/171

Top 3 brands per model (current edition)

chatgptHotel L'Auberge (16), Alma Histórica Boutique Hotel (14), Hotel Montevideo (13)

geminiHyatt Centric Montevideo (8), Bahia Vik (5), Playa Vik (5)

google_ai_modePunta Ballena (3), Bodega Bouza (2), Bodega Garzón (2)

Models don't agree on #1

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