Which Apparel does AI recommend?

Reference question: “What are the best Uruguayan clothing brands?”

This is a single-vertical view. See the full study →

Leader

Manos del Uruguay

11.7% of mentions · Uruguayan brand

All 3 models agree on the leader

ChatGPT, Gemini, Google AI Mode

Responses analysed

162

21% unclassified

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Question language

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#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Manos del Uruguay	UY	41	11.7%	no change, +4.2pp share
2	Renner	BR	37	10.6%	new
3	Zara	ES	28	8%	new
4	Indian	UY	22	6.3%	down 1, +0.5pp share
5	Rotunda	UY	22	6.3%	new

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 162 responses

No recognisable brand15.4%25/162

Only foreign brands22.2%36/162

At least one Uruguayan brand62.3%101/162

First edition · 162 responses

No recognisable brand6.8%11/162

Only foreign brands9.9%16/162

At least one Uruguayan brand83.3%135/162

Top 3 brands per model (current edition)

chatgptManos del Uruguay (18), Renner (16), era mio (12)

geminiManos del Uruguay (15), Renner (15), Zara (11)

google_ai_modeIndian (11), Manos del Uruguay (8), Zara (7)

Models don't agree on #1

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