Which Fintech & payments does AI recommend?

Reference question: “What is the best digital wallet in Uruguay?”

This is a single-vertical view. See the full study →

Leader

Prex

22% of mentions · Uruguayan brand

All 3 models agree on the leader

Yes

ChatGPT, Gemini, Google AI Mode

Responses analysed

162

6.8% unclassified

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Question language

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#	Brand	Country of origin	Mentions	Mention share	Change vs. previous edition
1	Prex	UY	124	22%	no change, +0.2pp share
2	Mercado Pago	AR	95	16.8%	no change, +5.5pp share
3	OCA Blue	AR	58	10.3%	no change, +2.8pp share
4	MiDinero	UY	34	6%	new
5	dLocal	UY	31	5.5%	no change, +0.2pp share

Uruguayan brands in the responses · current vs. first edition

Current edition (September 2026) · 162 responses

No recognisable brand6.2%10/162

Only foreign brands13.6%22/162

At least one Uruguayan brand80.2%130/162

First edition · 162 responses

No recognisable brand5.6%9/162

Only foreign brands11.1%18/162

At least one Uruguayan brand83.3%135/162

Top 3 brands per model (current edition)

chatgptPrex (34), Mercado Pago (34), MiDinero (27)

geminiPrex (41), Mercado Pago (32), OCA Blue (17)

google_ai_modePrex (49), Mercado Pago (29), OCA Blue (28)

All 3 models agree on #1

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