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AI Visibility Benchmark

Which Insurance software (insurtech) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
302,170
models queried
3
latest snapshot
5 Oct

Global10 of 20 markets have data for Insurance software (insurtech)

Showing Insurance software (insurtech) in Global.

Brands AI names when someone asks about software for insurers and brokers (insurtech).

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed103 verified mentions

Share of voice

How Insurance software (insurtech) mentions are split in Global.

  • Applied Epic8.7% share of voice, 9 mentions
  • Guidewire8.7% share of voice, 9 mentions
  • EZLynx7.8% share of voice, 8 mentions
  • Comparative Rating4.9% share of voice, 5 mentions
  • Duck Creek Technologies4.9% share of voice, 5 mentions
  • Other brands65.0% share of voice, 67 mentions

Out of 103 verified brand mentions in this snapshot.

Industry leader

Applied Epic

Insurance software (insurtech) · Global

Share of voice

8.7%

Mentions

9

vs previous

no change

11% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Applied Epic3 mentions
  2. Duck Creek Technologies3 mentions
  3. EZLynx3 mentions

Gemini

  1. Commercial Lines4 mentions
  2. Guidewire4 mentions
  3. AgencyZoom3 mentions

Claude

  1. Applied Epic3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct
Applied Epic7.2%7.6%7.8%7.2%9.8%8.8%15.6%5.9%3.8%8.0%9.6%10.7%5.9%7.1%4.4%10.3%6.3%4.6%6.8%6.1%8.8%11.8%4.7%7.5%6.1%8.7%
Guidewire3.1%4.7%6.4%4.2%4.9%7.5%6.3%5.9%8.6%4.5%5.2%no scan2.9%6.3%3.3%6.5%3.8%5.9%7.8%3.9%no scan5.9%4.7%12.5%5.4%8.7%
EZLynx7.1%6.0%7.0%5.7%9.8%7.5%12.5%8.2%7.6%8.0%10.4%9.5%5.4%3.9%8.2%11.2%6.3%4.6%7.8%5.5%12.1%8.8%5.2%10.0%6.1%7.8%
Comparative Ratingno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan3.5%no scanno scan2.4%no scan1.9%no scanno scanno scanno scanno scanno scanno scanno scan3.4%4.9%
Duck Creek Technologies2.3%no scan2.1%2.0%no scan3.8%no scan4.7%no scan2.3%2.6%no scan2.5%no scanno scan1.9%3.8%4.6%1.9%1.7%2.2%no scan2.6%no scan4.7%4.9%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.7%no change
28.7%up 1
37.8%down 1
44.9%up 1
54.9%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  2. CourseraE-learning & course platforms (LMS) · rank 8 → 2+6
  3. MailchimpBusiness software (CRM & B2B SaaS) · rank 9 → 5+4
  4. CanvasE-learning & course platforms (LMS) · rank 5 → 1+4
  5. SlackBusiness software (CRM & B2B SaaS) · rank 6 → 3+3

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 4 → 9-5
  2. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 10-5
  3. XeroBusiness software (CRM & B2B SaaS) · rank 7 → 11-4
  4. TalentLMSE-learning & course platforms (LMS) · rank 1 → 4-3
  5. ThinkificE-learning & course platforms (LMS) · rank 2 → 5-3

How these numbers are built: methodology