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AI Visibility Benchmark

Which Education brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

11 of 15 industries have data in Sweden

Showing Education in Sweden.

Brands AI names when someone asks about online learning platforms and LMS.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202618 AI responses analysed93 verified mentions

Share of voice

How Education mentions are split in Sweden.

  • Moodle8.6% share of voice, 8 mentions
  • Canvas7.5% share of voice, 7 mentions
  • Learnster7.5% share of voice, 7 mentions
  • Docebo5.4% share of voice, 5 mentions
  • LinkedIn Learning5.4% share of voice, 5 mentions
  • Other brands65.6% share of voice, 61 mentions

Out of 93 verified brand mentions in this snapshot.

Industry leader

Moodle

Education · Sweden

Share of voice

8.6%

Mentions

8

vs previous

up 1

38% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Moodle5 mentions
  2. Canvas3 mentions
  3. Edmodo3 mentions

Gemini

  1. Learnster7 mentions
  2. Docebo3 mentions
  3. Workday3 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar13 Apr4 May18 May15 Jun29 Jun13 Jul27 Jul17 Aug
Moodle16.2%15.1%17.9%9.2%10.2%14.3%9.5%6.5%10.2%7.7%8.6%
Canvas11.1%11.1%12.2%6.1%6.1%6.0%10.9%9.4%9.4%7.7%7.5%
Learnster2.6%no scanno scanno scanno scanno scan5.4%no scan5.5%4.8%7.5%
Docebo6.0%3.2%8.1%7.1%5.1%6.0%4.1%2.2%3.1%3.8%5.4%
LinkedIn Learning2.6%no scan1.6%3.1%3.1%3.6%4.1%2.2%3.1%3.8%5.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.6%up 1
27.5%down 1
37.5%up 3
45.4%no data
55.4%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Sweden, across every published industry.

Biggest risers

  1. SwishE-commerce · rank 7 5+2
  2. Microsoft Azure Machine LearningAI & ML · rank 3 2+1
  3. HubSpotSaaS · rank 3 2+1
  4. WooCommerceE-commerce · rank 3 2+1
  5. KlarnaFinance · rank 2 1+1

Biggest fallers

  1. Amazon SageMakerAI & ML · rank 1 4-3
  2. FortnoxSaaS · rank 2 5-3
  3. HubSpotAgencies · rank 1 4-3
  4. KlarnaE-commerce · rank 2 3-1
  5. SEMrushAgencies · rank 2 3-1

How these numbers are built: methodology