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AI Visibility Benchmark

Which E-learning & course platforms (LMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America

12 of 15 industries have data in Canada

Showing E-learning & course platforms (LMS) in Canada.

Brands AI names when someone asks about e-learning and LMS platforms to build and sell courses.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 19 October 202618 AI responses analysed130 verified mentions

Share of voice

How E-learning & course platforms (LMS) mentions are split in Canada.

  • Moodle10.0% share of voice, 13 mentions
  • Brightspace9.2% share of voice, 12 mentions
  • Canvas6.9% share of voice, 9 mentions
  • Blackboard5.4% share of voice, 7 mentions
  • Thinkific5.4% share of voice, 7 mentions
  • Other brands63.1% share of voice, 82 mentions

Out of 130 verified brand mentions in this snapshot.

Industry leader

Moodle

E-learning & course platforms (LMS) · Canada

Share of voice

10.0%

Mentions

13

vs previous

up 1

31% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Moodle5 mentions
  2. Brightspace4 mentions
  3. Canvas4 mentions

Gemini

  1. Brightspace6 mentions
  2. D2L5 mentions
  3. Moodle4 mentions

Claude

  1. Canvas4 mentions
  2. Moodle4 mentions
  3. Blackboard3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar20 Apr4 May18 May15 Jun6 Jul20 Jul3 Aug17 Aug31 Aug14 Sept28 Sept19 Oct
Moodle9.4%11.2%12.0%13.0%7.3%8.8%7.3%6.3%7.2%7.3%5.0%6.5%7.1%6.4%10.0%
Brightspaceno scanno scanno scanno scanno scan3.3%6.5%8.7%7.9%12.0%10.1%8.3%9.7%4.6%9.2%
Canvas4.2%6.2%7.0%5.2%4.1%5.5%4.8%6.3%5.8%5.3%5.7%6.5%9.1%6.4%6.9%
Blackboard3.1%4.3%2.5%no scan4.1%4.4%no scanno scanno scan3.3%no scanno scan1.9%no scan5.4%
Thinkific3.8%8.7%7.0%5.2%no scanno scan2.4%4.8%4.3%2.0%no scanno scan1.9%5.5%5.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.0%up 1
29.2%up 3
36.9%down 2
45.4%new
55.4%down 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Canada, across every published industry.

Biggest risers

  1. HubSpotMarketing agency tools · rank 4 → 2+2
  2. MagentoE-commerce platforms · rank 3 → 2+1
  3. Reynolds & ReynoldsDealership software (DMS) · rank 2 → 1+1
  4. WooCommerceE-commerce platforms · rank 4 → 3+1
  5. PIPEDACybersecurity platforms · rank 2 → 1+1

Biggest fallers

  1. WixE-commerce platforms · rank 2 → 4-2
  2. CDK GlobalDealership software (DMS) · rank 1 → 2-1
  3. SquarespaceE-commerce platforms · rank 6 → 7-1
  4. QuickBooksBusiness software (CRM & B2B SaaS) · rank 2 → 3-1

How these numbers are built: methodology