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AI Visibility Benchmark

Which Logistics brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe19 of 20 markets have data for Logistics

11 of 15 industries have data in Sweden

Showing Logistics in Sweden.

Brands AI names when someone asks about shipping platforms and supply chain visibility.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202618 AI responses analysed85 verified mentions

Share of voice

How Logistics mentions are split in Sweden.

  • PostNord15.3% share of voice, 13 mentions
  • Budbee7.1% share of voice, 6 mentions
  • nShift5.9% share of voice, 5 mentions
  • Instabox4.7% share of voice, 4 mentions
  • Ongoing WMS4.7% share of voice, 4 mentions
  • Other brands62.4% share of voice, 53 mentions

Out of 85 verified brand mentions in this snapshot.

Industry leader

PostNord

Logistics · Sweden

Share of voice

15.3%

Mentions

13

vs previous

no change

38% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. PostNord3 mentions

Gemini

  1. PostNord6 mentions
  2. nShift5 mentions
  3. Budbee4 mentions

Claude

  1. PostNord4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar13 Apr4 May18 May15 Jun29 Jun13 Jul27 Jul17 Aug
PostNord12.5%7.5%8.0%11.4%7.5%11.3%7.5%7.5%8.7%15.3%
Budbeeno scanno scanno scanno scanno scan7.0%3.7%4.7%5.4%7.1%
nShift4.7%no scanno scan2.9%3.0%5.2%2.8%6.5%7.6%5.9%
Instabox9.4%no scanno scanno scanno scan4.3%1.9%3.7%5.4%4.7%
Ongoing WMS3.1%3.8%no scan2.9%no scan1.7%no scan2.8%no scan4.7%

Full ranking

Top 918 AI responses analysed in this snapshot
Places 1 to 5 of 9, by share of voice. The rest require unlocking.
#BrandSharevs previous
115.3%no change
27.1%up 1
35.9%down 1
44.7%no data
54.7%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Sweden, across every published industry.

Biggest risers

  1. SwishE-commerce · rank 7 5+2
  2. Microsoft Azure Machine LearningAI & ML · rank 3 2+1
  3. HubSpotSaaS · rank 3 2+1
  4. WooCommerceE-commerce · rank 3 2+1
  5. KlarnaFinance · rank 2 1+1

Biggest fallers

  1. Amazon SageMakerAI & ML · rank 1 4-3
  2. FortnoxSaaS · rank 2 5-3
  3. HubSpotAgencies · rank 1 4-3
  4. KlarnaE-commerce · rank 2 3-1
  5. SEMrushAgencies · rank 2 3-1

How these numbers are built: methodology