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AI Visibility Benchmark

Which E-commerce platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
319,441
models queried
3
latest snapshot
2 Nov

Global

Showing E-commerce platforms in Global.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 2 November 202636 AI responses analysed213 verified mentions

Share of voice

How E-commerce platforms mentions are split in Global.

  • Shopify16.4% share of voice, 35 mentions
  • Magento12.7% share of voice, 27 mentions
  • BigCommerce12.2% share of voice, 26 mentions
  • Wix11.3% share of voice, 24 mentions
  • WooCommerce9.9% share of voice, 21 mentions
  • Other brands37.6% share of voice, 80 mentions

Out of 213 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Global

Share of voice

16.4%

Mentions

35

vs previous

no change

71% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento16 mentions
  2. Wix13 mentions
  3. BigCommerce11 mentions

Gemini

  1. Shopify14 mentions
  2. BigCommerce12 mentions
  3. Magento11 mentions

Claude

  1. Shopify10 mentions
  2. E-commerce Platforms4 mentions
  3. BigCommerce3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct19 Oct26 Oct2 Nov
Shopify11.3%16.0%16.3%16.3%16.5%16.1%16.2%12.0%14.3%14.9%13.9%13.2%9.6%15.6%10.3%16.2%13.4%14.3%13.9%13.5%11.4%14.5%16.0%19.7%15.4%18.5%19.0%18.3%15.1%17.1%20.0%16.4%
Magento15.5%14.1%15.2%13.8%14.2%14.3%12.4%9.6%12.1%11.5%11.6%14.9%11.7%6.4%9.1%14.8%14.2%17.7%9.6%14.9%15.7%14.1%13.7%7.6%19.0%13.7%21.3%13.7%13.5%12.1%18.6%12.7%
BigCommerce11.7%14.1%14.0%14.0%14.0%13.8%15.2%11.2%15.4%13.8%7.5%11.6%8.3%9.2%8.9%9.9%9.1%10.9%7.0%8.7%9.0%11.8%9.1%10.6%10.0%8.9%11.8%13.0%10.3%11.8%8.3%12.2%
Wix4.2%8.6%8.2%8.1%7.3%8.1%9.5%5.6%8.8%11.5%5.8%10.3%4.3%11.0%6.0%9.9%6.7%9.5%7.0%9.8%8.4%10.2%8.0%9.1%8.7%5.5%9.5%6.9%11.1%9.6%8.3%11.3%
WooCommerce8.6%13.3%13.9%13.5%14.0%14.0%15.2%12.8%13.2%13.8%8.7%9.1%6.1%13.8%6.9%11.3%10.2%10.2%7.8%9.1%9.0%9.0%8.6%10.6%9.0%8.9%11.4%8.4%11.1%10.4%8.3%9.9%

Full ranking

Top 1036 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
116.4%no change
212.7%no change
312.2%no change
411.3%no change
59.9%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 15 → 5+10
  2. CourseraE-learning & course platforms (LMS) · rank 10 → 2+8
  3. MailchimpBusiness software (CRM & B2B SaaS) · rank 7 → 3+4
  4. PipedriveBusiness software (CRM & B2B SaaS) · rank 6 → 4+2
  5. Monday.comBusiness software (CRM & B2B SaaS) · rank 8 → 6+2

Biggest fallers

  1. SlackBusiness software (CRM & B2B SaaS) · rank 3 → 7-4
  2. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 9-4
  3. MoodleE-learning & course platforms (LMS) · rank 1 → 3-2
  4. DealertrackDealership software (DMS) · rank 3 → 5-2
  5. AhrefsMarketing agency tools · rank 1 → 2-1

How these numbers are built: methodology