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AI Visibility Benchmark

Which E-commerce platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
0
models queried
3
latest snapshot
14 Sept

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 14 September 202639 AI responses analysed311 verified mentions

Share of voice

How E-commerce platforms mentions are split in Global.

  • Magento19.0% share of voice, 59 mentions
  • Shopify15.4% share of voice, 48 mentions
  • BigCommerce10.0% share of voice, 31 mentions
  • WooCommerce9.0% share of voice, 28 mentions
  • Wix8.7% share of voice, 27 mentions
  • Other brands37.9% share of voice, 118 mentions

Out of 311 verified brand mentions in this snapshot.

Industry leader

Magento

E-commerce platforms · Global

Share of voice

19.0%

Mentions

59

vs previous

up 4

69% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento25 mentions
  2. Shopify15 mentions
  3. Wix15 mentions

Gemini

  1. Magento24 mentions
  2. Shopify19 mentions
  3. BigCommerce13 mentions

Claude

  1. Shopify14 mentions
  2. Magento10 mentions
  3. WooCommerce7 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept
Magento15.5%14.1%15.2%13.8%14.2%14.3%12.4%9.6%12.1%11.5%11.6%14.9%11.7%6.4%9.1%14.8%14.2%17.7%9.6%14.9%15.7%14.1%13.7%7.6%19.0%
Shopify11.3%16.0%16.3%16.3%16.5%16.1%16.2%12.0%14.3%14.9%13.9%13.2%9.6%15.6%10.3%16.2%13.4%14.3%13.9%13.5%11.4%14.5%16.0%19.7%15.4%
BigCommerce11.7%14.1%14.0%14.0%14.0%13.8%15.2%11.2%15.4%13.8%7.5%11.6%8.3%9.2%8.9%9.9%9.1%10.9%7.0%8.7%9.0%11.8%9.1%10.6%10.0%
WooCommerce8.6%13.3%13.9%13.5%14.0%14.0%15.2%12.8%13.2%13.8%8.7%9.1%6.1%13.8%6.9%11.3%10.2%10.2%7.8%9.1%9.0%9.0%8.6%10.6%9.0%
Wix4.2%8.6%8.2%8.1%7.3%8.1%9.5%5.6%8.8%11.5%5.8%10.3%4.3%11.0%6.0%9.9%6.7%9.5%7.0%9.8%8.4%10.2%8.0%9.1%8.7%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
119.0%up 4
215.4%down 1
310.0%down 1
49.0%down 1
58.7%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. SalesforceBusiness software (CRM & B2B SaaS) · rank 3 2+1
  2. EpicClinic & digital health software · rank 2 1+1
  3. SEMrushMarketing agency tools · rank 2 1+1
  4. AhrefsMarketing agency tools · rank 4 3+1

Biggest fallers

  1. DrChronoClinic & digital health software · rank 1 5-4
  2. Reynolds & ReynoldsDealership software (DMS) · rank 1 3-2
  3. ShopifyE-commerce platforms · rank 1 2-1
  4. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 3-1
  5. GhostPublishing & newsletter platforms · rank 1 2-1

How these numbers are built: methodology