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AI Visibility Benchmark

Which E-commerce platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America

12 of 15 industries have data in Canada

Showing E-commerce platforms in Canada.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 19 October 202618 AI responses analysed104 verified mentions

Share of voice

How E-commerce platforms mentions are split in Canada.

  • Shopify21.2% share of voice, 22 mentions
  • Magento16.3% share of voice, 17 mentions
  • WooCommerce13.5% share of voice, 14 mentions
  • Wix10.6% share of voice, 11 mentions
  • BigCommerce9.6% share of voice, 10 mentions
  • Other brands28.8% share of voice, 30 mentions

Out of 104 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Canada

Share of voice

21.2%

Mentions

22

vs previous

no change

59% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento8 mentions
  2. Shopify8 mentions
  3. Wix7 mentions

Gemini

  1. Magento9 mentions
  2. Shopify9 mentions
  3. Canada Post6 mentions

Claude

  1. Shopify5 mentions
  2. WooCommerce4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar20 Apr4 May18 May15 Jun6 Jul20 Jul3 Aug17 Aug31 Aug14 Sept28 Sept19 Oct
Shopify12.9%20.0%20.4%20.0%19.7%13.2%14.6%15.4%15.2%10.3%12.7%14.2%12.4%14.7%17.6%17.0%21.2%
Magento18.6%12.3%15.4%13.3%8.9%7.9%14.6%5.8%8.6%14.4%5.9%8.8%10.0%8.2%9.1%10.9%16.3%
WooCommerce10.1%16.6%15.4%18.2%17.8%11.4%15.5%10.6%9.5%8.2%9.3%11.5%8.2%9.4%8.5%10.2%13.5%
Wix4.1%9.0%9.9%7.9%7.6%9.6%9.7%13.5%8.6%4.8%5.9%8.8%7.1%7.6%6.3%12.2%10.6%
BigCommerce12.7%15.9%16.0%16.4%17.2%12.3%13.6%15.4%11.4%6.8%6.8%7.1%8.8%10.0%8.5%8.2%9.6%

Full ranking

Top 818 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
121.2%no change
216.3%up 1
313.5%up 1
410.6%down 2
59.6%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Canada, across every published industry.

Biggest risers

  1. HubSpotMarketing agency tools · rank 4 → 2+2
  2. MagentoE-commerce platforms · rank 3 → 2+1
  3. Reynolds & ReynoldsDealership software (DMS) · rank 2 → 1+1
  4. WooCommerceE-commerce platforms · rank 4 → 3+1
  5. PIPEDACybersecurity platforms · rank 2 → 1+1

Biggest fallers

  1. WixE-commerce platforms · rank 2 → 4-2
  2. CDK GlobalDealership software (DMS) · rank 1 → 2-1
  3. SquarespaceE-commerce platforms · rank 6 → 7-1
  4. QuickBooksBusiness software (CRM & B2B SaaS) · rank 2 → 3-1

How these numbers are built: methodology