Which E-commerce brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America
14 of 15 industries have data in Canada
Showing E-commerce in Canada.
Brands AI names when someone asks about platforms to build an online store and sell.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How E-commerce mentions are split in Canada.
- Shopify12.4% share of voice, 21 mentions
- Magento (Adobe Commerce)10.0% share of voice, 17 mentions
- BigCommerce8.8% share of voice, 15 mentions
- WooCommerce8.2% share of voice, 14 mentions
- Wix7.1% share of voice, 12 mentions
- Other brands53.5% share of voice, 91 mentions
Out of 170 verified brand mentions in this snapshot.
Industry leader
Shopify
E-commerce · Canada
Share of voice
12.4%
Mentions
21
vs previous
no change
71% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Magento (Adobe Commerce)9 mentions
- Wix8 mentions
- Shopify6 mentions
Gemini
- Shopify9 mentions
- BigCommerce8 mentions
- Canada Post5 mentions
Claude
- Shopify6 mentions
- WooCommerce5 mentions
- Magento (Adobe Commerce)4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify | 12.9% | 20.0% | 20.4% | 20.0% | 19.7% | 13.2% | 14.6% | 15.4% | 15.2% | 10.3% | 12.7% | 14.2% | 12.4% |
| Magento (Adobe Commerce) | 18.6% | 12.3% | 15.4% | 13.3% | 8.9% | 7.9% | 14.6% | 5.8% | 8.6% | 14.4% | 5.9% | 8.8% | 10.0% |
| BigCommerce | 12.7% | 15.9% | 16.0% | 16.4% | 17.2% | 12.3% | 13.6% | 15.4% | 11.4% | 6.8% | 6.8% | 7.1% | 8.8% |
| WooCommerce | 10.1% | 16.6% | 15.4% | 18.2% | 17.8% | 11.4% | 15.5% | 10.6% | 9.5% | 8.2% | 9.3% | 11.5% | 8.2% |
| Wix | 4.1% | 9.0% | 9.9% | 7.9% | 7.6% | 9.6% | 9.7% | 13.5% | 8.6% | 4.8% | 5.9% | 8.8% | 7.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 12.4% | 21 | 71% | no change | |
| 2 | 10.0% | 17 | 35% | up 1 | |
| 3 | 8.8% | 15 | 33% | up 2 | |
| 4 | 8.2% | 14 | 71% | down 2 | |
| 5 | 7.1% | 12 | 33% | down 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology