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AI Visibility Benchmark

Which Dealership software (DMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
299,742
models queried
3
latest snapshot
5 Oct

Global9 of 20 markets have data for Dealership software (DMS)

Showing Dealership software (DMS) in Global.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 28 September 202628 AI responses analysed160 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in Global.

  • CDK Global18.1% share of voice, 29 mentions
  • Reynolds & Reynolds11.3% share of voice, 18 mentions
  • Dealertrack9.4% share of voice, 15 mentions
  • Cox Automotive8.1% share of voice, 13 mentions
  • DealerSocket6.3% share of voice, 10 mentions
  • Other brands46.9% share of voice, 75 mentions

Out of 160 verified brand mentions in this snapshot.

Industry leader

CDK Global

Dealership software (DMS) · Global

Share of voice

18.1%

Mentions

29

vs previous

no change

3% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CDK Global14 mentions
  2. Reynolds & Reynolds8 mentions
  3. Dealertrack6 mentions

Gemini

  1. CDK Global13 mentions
  2. Reynolds & Reynolds9 mentions
  3. Cox Automotive7 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept
CDK Global10.5%11.6%12.5%11.4%18.6%15.7%16.9%8.3%9.5%10.8%6.2%12.0%10.7%13.1%13.7%14.1%12.3%10.0%10.7%10.5%12.2%12.8%11.9%26.7%18.1%
Reynolds & Reynolds7.5%7.8%8.7%7.6%18.6%13.5%9.9%20.0%22.4%10.8%19.6%8.4%13.4%13.1%20.8%13.0%15.4%15.1%13.6%18.7%17.8%28.2%10.9%10.0%11.3%
Dealertrack5.7%6.4%6.8%7.4%7.1%9.0%4.2%6.7%9.5%6.7%3.1%4.8%4.5%5.5%5.5%5.4%6.2%4.8%7.1%4.7%8.9%10.3%6.5%3.3%9.4%
Cox Automotive2.2%2.8%3.5%2.8%7.1%no scanno scanno scan6.0%3.6%3.1%no scan2.7%8.3%no scanno scanno scan2.4%1.4%2.3%no scanno scan4.0%11.7%8.1%
DealerSocket4.5%5.2%5.9%4.2%10.0%10.1%no scan6.7%2.6%no scan6.2%6.0%5.4%4.1%4.4%no scan10.8%4.4%4.3%5.8%4.4%5.1%2.5%8.3%6.3%

Full ranking

Top 1028 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
118.1%no change
211.3%up 1
39.4%no data
4Cox Automotive8.1%down 2
56.3%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. MagentoE-commerce platforms · rank 2 → 1+1
  2. SEMrushMarketing agency tools · rank 2 → 1+1
  3. WixE-commerce platforms · rank 6 → 5+1
  4. GhostPublishing & newsletter platforms · rank 2 → 1+1

Biggest fallers

  1. CanvasE-learning & course platforms (LMS) · rank 1 → 5-4
  2. SlackBusiness software (CRM & B2B SaaS) · rank 3 → 6-3
  3. Monday.comBusiness software (CRM & B2B SaaS) · rank 5 → 8-3
  4. MailchimpBusiness software (CRM & B2B SaaS) · rank 6 → 9-3
  5. MoodleE-learning & course platforms (LMS) · rank 2 → 4-2

How these numbers are built: methodology