Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Global
Showing E-commerce in Global.
Brands AI names when someone asks about platforms to build an online store and sell.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How E-commerce mentions are split in Global.
- Magento (Adobe Commerce)16.8% share of voice, 20 mentions
- Shopify16.0% share of voice, 19 mentions
- BigCommerce11.8% share of voice, 14 mentions
- Wix11.8% share of voice, 14 mentions
- WooCommerce10.1% share of voice, 12 mentions
- Other brands33.6% share of voice, 40 mentions
Out of 119 verified brand mentions in this snapshot.
Industry leader
Magento (Adobe Commerce)
E-commerce · Global
Share of voice
16.8%
Mentions
20
vs previous
no change
70% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Magento (Adobe Commerce)11 mentions
- Wix8 mentions
- BigCommerce6 mentions
Gemini
- BigCommerce7 mentions
- Magento (Adobe Commerce)7 mentions
- Shopify7 mentions
Claude
- Shopify6 mentions
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 18 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Magento (Adobe Commerce) | 15.5% | 14.1% | 15.2% | 13.8% | 14.2% | 14.3% | 12.4% | 9.6% | 12.1% | 11.5% | 11.6% | 14.9% | 11.7% | 6.4% | 9.1% | 14.8% | 14.2% | 17.7% | 9.6% | 14.9% | 15.7% | 16.8% |
| Shopify | 11.3% | 16.0% | 16.3% | 16.3% | 16.5% | 16.1% | 16.2% | 12.0% | 14.3% | 14.9% | 13.9% | 13.2% | 9.6% | 15.6% | 10.3% | 16.2% | 13.4% | 14.3% | 13.9% | 13.5% | 11.4% | 16.0% |
| BigCommerce | 11.7% | 14.1% | 14.0% | 14.0% | 14.0% | 13.8% | 15.2% | 11.2% | 15.4% | 13.8% | 7.5% | 11.6% | 8.3% | 9.2% | 8.9% | 9.9% | 9.1% | 10.9% | 7.0% | 8.7% | 9.0% | 11.8% |
| Wix | 4.2% | 8.6% | 8.2% | 8.1% | 7.3% | 8.1% | 9.5% | 5.6% | 8.8% | 11.5% | 5.8% | 10.3% | 4.3% | 11.0% | 6.0% | 9.9% | 6.7% | 9.5% | 7.0% | 9.8% | 8.4% | 11.8% |
| WooCommerce | 8.6% | 13.3% | 13.9% | 13.5% | 14.0% | 14.0% | 15.2% | 12.8% | 13.2% | 13.8% | 8.7% | 9.1% | 6.1% | 13.8% | 6.9% | 11.3% | 10.2% | 10.2% | 7.8% | 9.1% | 9.0% | 10.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 16.8% | 20 | 70% | no change | |
| 2 | 16.0% | 19 | 74% | no change | |
| 3 | 11.8% | 14 | 29% | no change | |
| 4 | 11.8% | 14 | 21% | up 1 | |
| 5 | 10.1% | 12 | 75% | down 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Global, across every published industry.
Biggest risers
- CloudbedsTravel · rank 5 → 1+4
- WordPressPublishing · rank 3 → 1+2
- SlackSaaS · rank 5 → 3+2
- ZillowReal Estate · rank 4 → 2+2
- WixE-commerce · rank 5 → 4+1
Biggest fallers
- AhrefsAgencies · rank 1 → 4-3
- PipedriveSaaS · rank 2 → 5-3
- Google ClassroomEducation · rank 2 → 4-2
- GhostPublishing · rank 1 → 2-1
- WooCommerceE-commerce · rank 4 → 5-1
How these numbers are built: methodology