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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
305,840
models queried
3
latest snapshot
12 Oct

Global

Showing E-commerce platforms in Global.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202621 AI responses analysed131 verified mentions

Share of voice

How E-commerce platforms mentions are split in Global.

  • Shopify18.3% share of voice, 24 mentions
  • Magento13.7% share of voice, 18 mentions
  • BigCommerce13.0% share of voice, 17 mentions
  • WooCommerce8.4% share of voice, 11 mentions
  • Wix6.9% share of voice, 9 mentions
  • Other brands39.7% share of voice, 52 mentions

Out of 131 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Global

Share of voice

18.3%

Mentions

24

vs previous

up 1

58% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento9 mentions
  2. BigCommerce6 mentions
  3. Shopify6 mentions

Gemini

  1. Shopify12 mentions
  2. BigCommerce8 mentions
  3. Magento8 mentions

Claude

  1. Shopify6 mentions
  2. BigCommerce3 mentions
  3. WooCommerce3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct
Shopify11.3%16.0%16.3%16.3%16.5%16.1%16.2%12.0%14.3%14.9%13.9%13.2%9.6%15.6%10.3%16.2%13.4%14.3%13.9%13.5%11.4%14.5%16.0%19.7%15.4%18.5%19.0%18.3%
Magento15.5%14.1%15.2%13.8%14.2%14.3%12.4%9.6%12.1%11.5%11.6%14.9%11.7%6.4%9.1%14.8%14.2%17.7%9.6%14.9%15.7%14.1%13.7%7.6%19.0%13.7%21.3%13.7%
BigCommerce11.7%14.1%14.0%14.0%14.0%13.8%15.2%11.2%15.4%13.8%7.5%11.6%8.3%9.2%8.9%9.9%9.1%10.9%7.0%8.7%9.0%11.8%9.1%10.6%10.0%8.9%11.8%13.0%
WooCommerce8.6%13.3%13.9%13.5%14.0%14.0%15.2%12.8%13.2%13.8%8.7%9.1%6.1%13.8%6.9%11.3%10.2%10.2%7.8%9.1%9.0%9.0%8.6%10.6%9.0%8.9%11.4%8.4%
Wix4.2%8.6%8.2%8.1%7.3%8.1%9.5%5.6%8.8%11.5%5.8%10.3%4.3%11.0%6.0%9.9%6.7%9.5%7.0%9.8%8.4%10.2%8.0%9.1%8.7%5.5%9.5%6.9%

Full ranking

Top 821 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
118.3%up 1
213.7%down 1
313.0%no change
48.4%no change
56.9%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  2. CourseraE-learning & course platforms (LMS) · rank 8 → 2+6
  3. MailchimpBusiness software (CRM & B2B SaaS) · rank 9 → 5+4
  4. CanvasE-learning & course platforms (LMS) · rank 5 → 1+4
  5. SlackBusiness software (CRM & B2B SaaS) · rank 6 → 3+3

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 4 → 9-5
  2. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 10-5
  3. XeroBusiness software (CRM & B2B SaaS) · rank 7 → 11-4
  4. TalentLMSE-learning & course platforms (LMS) · rank 1 → 4-3
  5. ThinkificE-learning & course platforms (LMS) · rank 2 → 5-3

How these numbers are built: methodology