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AI Visibility Benchmark

Which Travel & booking technology brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

South America15 of 20 markets have data for Travel & booking technology

10 of 15 industries have data in Chile

Showing Travel & booking technology in Chile.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202615 AI responses analysed90 verified mentions

Share of voice

How Travel & booking technology mentions are split in Chile.

  • Booking.com13.3% share of voice, 12 mentions
  • Expedia10.0% share of voice, 9 mentions
  • Despegar8.9% share of voice, 8 mentions
  • Airbnb7.8% share of voice, 7 mentions
  • Cloudbeds6.7% share of voice, 6 mentions
  • Other brands53.3% share of voice, 48 mentions

Out of 90 verified brand mentions in this snapshot.

Industry leader

Booking.com

Travel & booking technology · Chile

Share of voice

13.3%

Mentions

12

vs previous

no change

25% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Booking.com4 mentions
  2. Airbnb3 mentions
  3. Despegar3 mentions

Gemini

  1. Booking.com5 mentions
  2. Expedia5 mentions
  3. Airbnb3 mentions

Claude

  1. Booking.com3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug7 Sept21 Sept5 Oct
Booking.com4.7%10.6%14.8%9.4%no scanno scanno scanno scanno scan6.7%8.1%5.3%5.7%7.6%7.2%13.3%
Expedia6.0%no scanno scan3.3%no scanno scanno scanno scanno scan5.7%5.7%6.2%no scan6.4%6.2%10.0%
Despegar6.9%5.1%5.7%7.5%7.0%4.7%no scanno scan4.1%no scan4.1%3.5%2.3%5.3%7.2%8.9%
Airbnb7.3%2.8%2.9%6.1%no scan5.8%no scanno scanno scan4.8%3.3%4.4%5.7%7.6%5.2%7.8%
Cloudbeds3.9%6.7%8.6%3.6%7.0%4.7%5.7%16.2%5.4%6.7%4.1%8.0%4.5%4.1%5.2%6.7%

Full ranking

Top 915 AI responses analysed in this snapshot
Places 1 to 5 of 9, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.3%no change
210.0%up 1
38.9%down 1
47.8%no change
56.7%up 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Chile, across every published industry.

Biggest risers

  1. Amazon SageMakerAI & MLOps platforms · rank 3 → 1+2
  2. Google ClassroomE-learning & course platforms (LMS) · rank 2 → 1+1
  3. TalentLMSE-learning & course platforms (LMS) · rank 4 → 3+1
  4. WooCommerceE-commerce platforms · rank 3 → 2+1

Biggest fallers

  1. SEMrushMarketing agency tools · rank 1 → 5-4
  2. AhrefsMarketing agency tools · rank 2 → 3-1
  3. MoodleE-learning & course platforms (LMS) · rank 1 → 2-1
  4. CrowdStrikeCybersecurity platforms · rank 1 → 2-1

How these numbers are built: methodology