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AI Visibility Benchmark

Which Fintech, payments & accounting brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

South America18 of 20 markets have data for Fintech, payments & accounting

10 of 15 industries have data in Chile

Showing Fintech, payments & accounting in Chile.

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed114 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in Chile.

  • Mercado Pago8.8% share of voice, 10 mentions
  • Ley Fintech7.0% share of voice, 8 mentions
  • Tenpo6.1% share of voice, 7 mentions
  • Transbank5.3% share of voice, 6 mentions
  • Fintoc4.4% share of voice, 5 mentions
  • Other brands68.4% share of voice, 78 mentions

Out of 114 verified brand mentions in this snapshot.

Industry leader

Mercado Pago

Fintech, payments & accounting · Chile

Share of voice

8.8%

Mentions

10

vs previous

no change

40% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Mercado Pago3 mentions

Gemini

  1. Ley Fintech7 mentions
  2. Mercado Pago5 mentions
  3. Fintoc4 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug7 Sept21 Sept5 Oct
Mercado Pagono scan7.7%9.0%8.1%8.8%8.3%10.9%12.0%9.3%9.7%5.9%8.8%7.8%8.5%9.7%10.5%8.8%
Ley Fintechno scanno scanno scanno scanno scanno scanno scan4.0%2.5%2.9%2.2%2.9%1.7%1.7%1.6%2.1%7.0%
Tenpono scan4.5%3.3%5.7%5.5%3.1%3.0%6.7%2.5%2.9%3.7%2.2%3.9%4.2%4.8%8.4%6.1%
Transbankno scan7.4%9.2%7.7%9.0%3.1%8.9%8.0%11.9%9.7%4.4%7.4%6.7%5.1%5.6%6.3%5.3%
Fintocno scan4.5%5.1%5.5%2.6%2.1%no scan4.0%1.7%2.9%5.9%2.9%6.1%7.6%5.6%no scan4.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.8%no change
27.0%no data
36.1%down 1
45.3%no change
54.4%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Chile, across every published industry.

Biggest risers

  1. Amazon SageMakerAI & MLOps platforms · rank 3 → 1+2
  2. Google ClassroomE-learning & course platforms (LMS) · rank 2 → 1+1
  3. TalentLMSE-learning & course platforms (LMS) · rank 4 → 3+1
  4. WooCommerceE-commerce platforms · rank 3 → 2+1

Biggest fallers

  1. SEMrushMarketing agency tools · rank 1 → 5-4
  2. AhrefsMarketing agency tools · rank 2 → 3-1
  3. MoodleE-learning & course platforms (LMS) · rank 1 → 2-1
  4. CrowdStrikeCybersecurity platforms · rank 1 → 2-1

How these numbers are built: methodology