Skip to main content
AI Visibility Benchmark

Which Finance brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about fintech platforms and payment processing.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202618 AI responses analysed118 verified mentions

Share of voice

How Finance mentions are split in Chile.

  • Mercado Pago8.5% share of voice, 10 mentions
  • Fintoc7.6% share of voice, 9 mentions
  • Transbank5.1% share of voice, 6 mentions
  • WebPay5.1% share of voice, 6 mentions
  • Fintual4.2% share of voice, 5 mentions
  • Other brands69.5% share of voice, 82 mentions

Out of 118 verified brand mentions in this snapshot.

Industry leader

Mercado Pago

Finance · Chile

Share of voice

8.5%

Mentions

10

vs previous

no change

20% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

No data in this snapshot

Gemini

  1. Fintoc7 mentions
  2. Mercado Pago6 mentions
  3. Fintual4 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug
Mercado Pagono scan7.7%9.0%8.1%8.8%8.3%10.9%12.0%9.3%9.7%5.9%8.8%7.8%8.5%
Fintocno scan4.5%5.1%5.5%2.6%2.1%no scan4.0%1.7%2.9%5.9%2.9%6.1%7.6%
Transbankno scan7.4%9.2%7.7%9.0%3.1%8.9%8.0%11.9%9.7%4.4%7.4%6.7%5.1%
WebPayno scan4.8%8.3%4.5%3.9%3.1%3.0%9.3%6.8%6.8%5.2%2.9%6.1%5.1%
Fintualno scan4.8%5.9%7.3%7.5%3.1%5.9%8.0%3.4%2.9%5.2%2.9%3.3%4.2%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.5%no change
27.6%up 2
35.1%down 1
45.1%up 2
54.2%up 5

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

Leave your email to unlock places 6 to 10, plus the weekly benchmark.

Your brand missing from Finance, or slipping?

Run a free audit and see what AI finds when someone asks about your category.

Run your free audit

Who moved

Movements between the last two snapshots in Chile, across every published industry.

Biggest risers

  1. Magento (Adobe Commerce)E-commerce · rank 6 3+3
  2. ZohoSaaS · rank 4 1+3
  3. Google ClassroomEducation · rank 3 1+2
  4. FintocFinance · rank 4 2+2
  5. Vertex AIAI & ML · rank 3 2+1

Biggest fallers

  1. WordPressPublishing · rank 1 2-1
  2. TiendanubeE-commerce · rank 3 4-1
  3. MoodleEducation · rank 1 2-1
  4. HubSpotSaaS · rank 1 2-1
  5. LemontechLegal · rank 1 2-1

How these numbers are built: methodology