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AI Visibility Benchmark

Which Marketing agency tools brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

South America

10 of 15 industries have data in Chile

Showing Marketing agency tools in Chile.

Brands AI names when someone asks about tools and platforms for digital marketing agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed173 verified mentions

Share of voice

How Marketing agency tools mentions are split in Chile.

  • Google Analytics 48.1% share of voice, 14 mentions
  • Google Analytics7.5% share of voice, 13 mentions
  • Ahrefs6.4% share of voice, 11 mentions
  • HubSpot6.4% share of voice, 11 mentions
  • SEMrush6.4% share of voice, 11 mentions
  • Other brands65.3% share of voice, 113 mentions

Out of 173 verified brand mentions in this snapshot.

Industry leader

Google Analytics 4

Marketing agency tools · Chile

Share of voice

8.1%

Mentions

14

vs previous

new

14% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Google Analytics4 mentions
  2. SEMrush4 mentions
  3. Ahrefs3 mentions

Gemini

  1. Google Analytics 47 mentions
  2. Google Analytics5 mentions
  3. Ahrefs4 mentions

Claude

  1. Google Analytics 45 mentions
  2. Ahrefs4 mentions
  3. Google Analytics4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug7 Sept21 Sept5 Oct
Google Analytics 4no scanno scanno scanno scanno scanno scanno scanno scanno scan3.7%no scanno scan1.8%no scanno scanno scan8.1%
Google Analytics4.4%9.0%9.1%8.9%7.6%8.0%7.5%2.6%2.5%5.0%5.0%4.4%3.6%no scanno scan3.9%7.5%
Ahrefs4.7%5.7%5.5%5.8%5.4%5.7%10.4%4.4%4.4%5.6%7.7%6.9%6.6%5.4%4.1%7.8%6.4%
HubSpot2.8%4.5%4.6%5.7%5.7%5.7%6.6%2.6%6.3%5.0%4.4%4.4%4.2%6.2%4.8%3.9%6.4%
SEMrush6.2%6.8%6.3%7.5%6.1%4.7%9.4%7.0%7.6%7.5%9.4%9.4%10.2%8.5%7.1%10.9%6.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
1Google Analytics 48.1%new
27.5%up 1
36.4%down 1
46.4%up 1
56.4%down 4

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Chile, across every published industry.

Biggest risers

  1. Amazon SageMakerAI & MLOps platforms · rank 3 → 1+2
  2. Google ClassroomE-learning & course platforms (LMS) · rank 2 → 1+1
  3. TalentLMSE-learning & course platforms (LMS) · rank 4 → 3+1
  4. WooCommerceE-commerce platforms · rank 3 → 2+1

Biggest fallers

  1. SEMrushMarketing agency tools · rank 1 → 5-4
  2. AhrefsMarketing agency tools · rank 2 → 3-1
  3. MoodleE-learning & course platforms (LMS) · rank 1 → 2-1
  4. CrowdStrikeCybersecurity platforms · rank 1 → 2-1

How these numbers are built: methodology