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AI Visibility Benchmark

Which Fintech, payments & accounting brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

South America18 of 20 markets have data for Fintech, payments & accounting

11 of 15 industries have data in Uruguay

Showing Fintech, payments & accounting in Uruguay.

This benchmark measures global platforms and tools as seen from Uruguay. To find out which Uruguayan institutions and brands AI recommends, there's a dedicated study: 35 verticals, 11,277 responses →

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202621 AI responses analysed95 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in Uruguay.

  • Mercado Pago13.7% share of voice, 13 mentions
  • dLocal11.6% share of voice, 11 mentions
  • Brou7.4% share of voice, 7 mentions
  • Stripe6.3% share of voice, 6 mentions
  • Mambu5.3% share of voice, 5 mentions
  • Other brands55.8% share of voice, 53 mentions

Out of 95 verified brand mentions in this snapshot.

Industry leader

Mercado Pago

Fintech, payments & accounting · Uruguay

Share of voice

13.7%

Mentions

13

vs previous

no change

62% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. dLocal5 mentions
  2. Mercado Pago4 mentions
  3. Nubank4 mentions

Gemini

  1. dLocal6 mentions
  2. Mercado Pago6 mentions
  3. Brou5 mentions

Claude

  1. Mercado Pago3 mentions
  2. Santander3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar13 Apr27 Apr11 May25 May8 Jun22 Jun6 Jul27 Jul10 Aug24 Aug7 Sept21 Sept5 Oct
Mercado Pagono scan12.7%11.5%16.2%12.5%11.1%13.3%10.8%10.1%12.1%20.7%17.8%15.8%8.7%11.1%22.2%13.7%
dLocalno scan15.0%18.9%17.9%11.5%13.3%15.0%16.2%8.4%8.1%6.1%12.3%9.2%9.8%12.3%11.1%11.6%
Brouno scan1.9%no scan5.1%1.9%no scanno scan4.1%3.4%4.0%no scanno scanno scanno scanno scan8.3%7.4%
Stripeno scanno scanno scanno scanno scanno scanno scanno scan4.2%9.1%6.1%11.0%6.6%no scan2.5%no scan6.3%
Mambuno scanno scanno scanno scanno scanno scanno scan2.7%no scan3.0%no scanno scanno scanno scan8.6%no scan5.3%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.7%no change
211.6%no change
37.4%up 1
46.3%new
55.3%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Uruguay, across every published industry.

Biggest risers

  1. ShopifyE-commerce platforms · rank 2 → 1+1

Biggest fallers

  1. TiendanubeE-commerce platforms · rank 1 → 2-1
  2. InfoCasasProptech & real estate software · rank 1 → 2-1

How these numbers are built: methodology