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AI Visibility Benchmark

Which Marketing agency tools brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

South America

11 of 15 industries have data in Uruguay

Showing Marketing agency tools in Uruguay.

Brands AI names when someone asks about tools and platforms for digital marketing agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202621 AI responses analysed143 verified mentions

Share of voice

How Marketing agency tools mentions are split in Uruguay.

  • HubSpot8.4% share of voice, 12 mentions
  • SEMrush6.3% share of voice, 9 mentions
  • Ahrefs5.6% share of voice, 8 mentions
  • Google Analytics4.2% share of voice, 6 mentions
  • AgencyAnalytics3.5% share of voice, 5 mentions
  • Other brands72.0% share of voice, 103 mentions

Out of 143 verified brand mentions in this snapshot.

Industry leader

HubSpot

Marketing agency tools · Uruguay

Share of voice

8.4%

Mentions

12

vs previous

up 2

42% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Google Analytics4 mentions
  2. SEMrush4 mentions
  3. Ahrefs3 mentions

Gemini

  1. HubSpot6 mentions
  2. AgencyAnalytics5 mentions
  3. ClickUp5 mentions

Claude

  1. HubSpot3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar13 Apr27 Apr11 May25 May8 Jun22 Jun6 Jul27 Jul10 Aug24 Aug7 Sept21 Sept5 Oct
HubSpot3.3%4.5%4.9%5.0%3.1%3.2%1.9%4.1%3.2%5.0%5.6%4.6%5.7%6.2%4.2%5.3%8.4%
SEMrush5.5%5.2%7.3%6.3%10.1%6.5%5.0%10.8%7.0%8.1%8.0%5.7%5.7%7.0%8.4%5.3%6.3%
Ahrefs3.7%6.0%6.5%5.9%11.9%4.3%6.9%10.1%4.3%5.0%6.8%6.3%5.7%7.0%9.2%4.3%5.6%
Google Analytics3.9%8.2%9.0%8.4%6.9%2.2%6.3%6.8%3.2%2.5%3.1%5.2%4.4%4.7%no scanno scan4.2%
AgencyAnalyticsno scanno scanno scanno scanno scanno scanno scan1.4%2.2%no scanno scanno scanno scanno scanno scanno scan3.5%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.4%up 2
26.3%up 3
35.6%no data
44.2%new
53.5%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Uruguay, across every published industry.

Biggest risers

  1. ShopifyE-commerce platforms · rank 2 → 1+1

Biggest fallers

  1. TiendanubeE-commerce platforms · rank 1 → 2-1
  2. InfoCasasProptech & real estate software · rank 1 → 2-1

How these numbers are built: methodology