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AI Visibility Benchmark

Which Travel & booking technology brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America15 of 20 markets have data for Travel & booking technology

12 of 15 industries have data in Canada

Showing Travel & booking technology in Canada.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 19 October 202618 AI responses analysed96 verified mentions

Share of voice

How Travel & booking technology mentions are split in Canada.

  • Sabre12.5% share of voice, 12 mentions
  • Amadeus9.4% share of voice, 9 mentions
  • Travelport8.3% share of voice, 8 mentions
  • Rezdy4.2% share of voice, 4 mentions
  • Cloudbeds3.1% share of voice, 3 mentions
  • Other brands62.5% share of voice, 60 mentions

Out of 96 verified brand mentions in this snapshot.

Industry leader

Sabre

Travel & booking technology · Canada

Share of voice

12.5%

Mentions

12

vs previous

up 1

25% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Sabre4 mentions
  2. Travelport4 mentions
  3. Amadeus3 mentions

Gemini

  1. Sabre4 mentions
  2. Amadeus3 mentions
  3. Travelport3 mentions

Claude

  1. Sabre4 mentions
  2. Amadeus3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar20 Apr4 May18 May15 Jun6 Jul20 Jul3 Aug17 Aug31 Aug14 Sept28 Sept19 Oct
Sabreno scanno scan4.8%2.4%14.5%8.7%6.1%9.6%7.7%6.3%6.3%8.6%6.3%12.5%
Amadeus9.5%5.0%12.7%no scan11.6%7.6%6.8%11.0%4.6%5.6%8.7%7.6%5.2%9.4%
Travelportno scanno scan4.8%no scan2.9%4.3%2.3%no scan3.1%no scan5.5%4.8%no scan8.3%
Rezdy2.9%1.7%no scanno scanno scan4.3%6.1%6.8%4.6%2.4%2.4%6.7%no scan4.2%
Cloudbeds6.7%7.6%4.8%4.8%4.3%2.2%2.3%4.1%3.1%7.9%5.5%3.8%4.2%3.1%

Full ranking

Top 818 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
112.5%up 1
29.4%up 1
38.3%new
44.2%new
53.1%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Canada, across every published industry.

Biggest risers

  1. HubSpotMarketing agency tools · rank 4 → 2+2
  2. MagentoE-commerce platforms · rank 3 → 2+1
  3. Reynolds & ReynoldsDealership software (DMS) · rank 2 → 1+1
  4. WooCommerceE-commerce platforms · rank 4 → 3+1
  5. PIPEDACybersecurity platforms · rank 2 → 1+1

Biggest fallers

  1. WixE-commerce platforms · rank 2 → 4-2
  2. CDK GlobalDealership software (DMS) · rank 1 → 2-1
  3. SquarespaceE-commerce platforms · rank 6 → 7-1
  4. QuickBooksBusiness software (CRM & B2B SaaS) · rank 2 → 3-1

How these numbers are built: methodology