Which Legal brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America13 of 20 markets have data for Legal
14 of 15 industries have data in Canada
Showing Legal in Canada.
Brands AI names when someone asks about legal practice software for small firms.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Legal mentions are split in Canada.
- Clio15.3% share of voice, 17 mentions
- Ironclad5.4% share of voice, 6 mentions
- Trust accounting5.4% share of voice, 6 mentions
- Canadian Focus4.5% share of voice, 5 mentions
- Diligent4.5% share of voice, 5 mentions
- Other brands64.9% share of voice, 72 mentions
Out of 111 verified brand mentions in this snapshot.
Industry leader
Clio
Legal · Canada
Share of voice
15.3%
Mentions
17
vs previous
no change
47% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Clio5 mentions
- ContractWorks3 mentions
Gemini
- Clio6 mentions
- Trust accounting4 mentions
- Ironclad3 mentions
Claude
- Clio6 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Clio | 14.9% | 14.5% | 18.8% | 16.9% | 15.9% | 12.7% | 17.1% | 17.1% | 18.3% | 15.3% |
| Ironclad | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 5.4% |
| Trust accounting | no scan | no scan | no scan | no scan | no scan | 6.9% | no scan | 4.3% | 7.0% | 5.4% |
| Canadian Focus | no scan | no scan | no scan | no scan | no scan | 2.9% | 2.6% | no scan | no scan | 4.5% |
| Diligent | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 15.3% | 17 | 47% | no change | |
| 2 | 5.4% | 6 | 83% | new | |
| 3 | 5.4% | 6 | 17% | up 1 | |
| 4 | 4.5% | 5 | 20% | new | |
| 5 | 4.5% | 5 | 40% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology