Which Automotive brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America7 of 20 markets have data for Automotive
14 of 15 industries have data in Canada
Showing Automotive in Canada.
Brands AI names when someone asks about dealer management systems.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Automotive mentions are split in Canada.
- CDK Global20.0% share of voice, 18 mentions
- Reynolds & Reynolds15.6% share of voice, 14 mentions
- AutoTrader11.1% share of voice, 10 mentions
- DealerSocket7.8% share of voice, 7 mentions
- Dealertrack7.8% share of voice, 7 mentions
- Other brands37.8% share of voice, 34 mentions
Out of 90 verified brand mentions in this snapshot.
Industry leader
CDK Global
Automotive · Canada
Share of voice
20.0%
Mentions
18
vs previous
no change
28% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- CDK Global6 mentions
- Reynolds & Reynolds6 mentions
- AutoTrader3 mentions
Gemini
- CDK Global6 mentions
- Reynolds & Reynolds5 mentions
- AutoTrader4 mentions
Claude
- CDK Global6 mentions
- AutoTrader3 mentions
- Reynolds & Reynolds3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| CDK Global | 28.8% | 16.4% | 26.5% | 19.7% | 25.5% | 18.3% | 10.6% | 22.2% | 15.8% | 20.0% |
| Reynolds & Reynolds | 11.5% | 9.0% | 20.4% | 14.5% | 10.9% | 18.3% | 15.4% | 14.8% | 12.3% | 15.6% |
| AutoTrader | no scan | 4.5% | 4.1% | no scan | 3.6% | no scan | no scan | no scan | no scan | 11.1% |
| DealerSocket | 7.7% | 14.9% | 10.2% | 13.2% | 5.5% | 6.1% | 4.9% | 7.4% | 10.5% | 7.8% |
| Dealertrack | 7.7% | 6.0% | 6.1% | 5.3% | no scan | 4.9% | 5.7% | 3.7% | 8.8% | 7.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 20.0% | 18 | 28% | no change | |
| 2 | 15.6% | 14 | 29% | no change | |
| 3 | 11.1% | 10 | 50% | new | |
| 4 | 7.8% | 7 | 14% | down 1 | |
| 5 | 7.8% | 7 | 71% | down 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology