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AI Visibility Benchmark

Which Dealership software (DMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America8 of 20 markets have data for Dealership software (DMS)

12 of 15 industries have data in Canada

Showing Dealership software (DMS) in Canada.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 19 October 202618 AI responses analysed97 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in Canada.

  • Reynolds & Reynolds14.4% share of voice, 14 mentions
  • CDK Global13.4% share of voice, 13 mentions
  • Cox Automotive6.2% share of voice, 6 mentions
  • DealerSocket5.2% share of voice, 5 mentions
  • Flo5.2% share of voice, 5 mentions
  • Other brands55.7% share of voice, 54 mentions

Out of 97 verified brand mentions in this snapshot.

Industry leader

Reynolds & Reynolds

Dealership software (DMS) · Canada

Share of voice

14.4%

Mentions

14

vs previous

up 1

14% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CDK Global5 mentions
  2. Reynolds & Reynolds5 mentions
  3. Dealertrack3 mentions

Gemini

  1. Reynolds & Reynolds6 mentions
  2. CDK Global5 mentions
  3. Bilingual support3 mentions

Claude

  1. CDK Global3 mentions
  2. Cox Automotive3 mentions
  3. Dealer.com3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar20 Apr4 May18 May15 Jun6 Jul20 Jul3 Aug17 Aug31 Aug14 Sept28 Sept19 Oct
Reynolds & Reynolds11.5%9.0%20.4%14.5%10.9%18.3%15.4%14.8%12.3%15.6%8.1%8.2%11.4%14.4%
CDK Global28.8%16.4%26.5%19.7%25.5%18.3%10.6%22.2%15.8%20.0%13.5%13.3%28.6%13.4%
Cox Automotive3.8%7.5%no scanno scanno scanno scanno scanno scanno scanno scanno scan3.1%no scan6.2%
DealerSocket7.7%14.9%10.2%13.2%5.5%6.1%4.9%7.4%10.5%7.8%6.8%5.1%2.9%5.2%
Flono scanno scanno scan3.9%no scanno scan1.6%no scanno scanno scanno scanno scan5.7%5.2%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.4%up 1
213.4%down 1
36.2%new
45.2%no data
55.2%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Canada, across every published industry.

Biggest risers

  1. HubSpotMarketing agency tools · rank 4 → 2+2
  2. MagentoE-commerce platforms · rank 3 → 2+1
  3. Reynolds & ReynoldsDealership software (DMS) · rank 2 → 1+1
  4. WooCommerceE-commerce platforms · rank 4 → 3+1
  5. PIPEDACybersecurity platforms · rank 2 → 1+1

Biggest fallers

  1. WixE-commerce platforms · rank 2 → 4-2
  2. CDK GlobalDealership software (DMS) · rank 1 → 2-1
  3. SquarespaceE-commerce platforms · rank 6 → 7-1
  4. QuickBooksBusiness software (CRM & B2B SaaS) · rank 2 → 3-1

How these numbers are built: methodology