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AI Visibility Benchmark

Which Finance brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

South America19 of 20 markets have data for Finance

14 of 15 industries have data in Peru

Showing Finance in Peru.

Brands AI names when someone asks about fintech platforms and payment processing.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed97 verified mentions

Share of voice

How Finance mentions are split in Peru.

  • Culqi7.2% share of voice, 7 mentions
  • Niubiz7.2% share of voice, 7 mentions
  • Yape7.2% share of voice, 7 mentions
  • Mercado Pago6.2% share of voice, 6 mentions
  • Plin5.2% share of voice, 5 mentions
  • Other brands67.0% share of voice, 65 mentions

Out of 97 verified brand mentions in this snapshot.

Industry leader

Culqi

Finance · Peru

Share of voice

7.2%

Mentions

7

vs previous

up 2

29% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Culqi3 mentions
  2. Mercado Pago3 mentions
  3. RappiPay3 mentions

Gemini

  1. Yape5 mentions
  2. Culqi4 mentions
  3. Izipay3 mentions

Claude

  1. Niubiz4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar8 Jun22 Jun6 Jul20 Jul10 Aug24 Aug
Culqino scan14.8%18.3%18.4%8.6%7.8%13.1%10.2%8.7%7.2%
Niubizno scan5.6%4.6%5.9%6.7%6.4%9.0%11.2%3.9%7.2%
Yapeno scan14.1%10.7%9.6%7.6%9.2%9.8%9.2%9.7%7.2%
Mercado Pagono scan7.7%4.6%8.1%5.7%6.4%8.2%8.2%3.9%6.2%
Plinno scan9.9%8.4%5.1%5.7%7.1%7.4%6.1%9.7%5.2%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.2%up 2
27.2%no data
37.2%down 1
46.2%no data
55.2%down 4

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Peru, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 4 2+2
  2. TalentLMSEducation · rank 5 4+1
  3. ProperatiReal Estate · rank 2 1+1
  4. PipedriveSaaS · rank 4 3+1

Biggest fallers

  1. WordPressPublishing · rank 1 2-1
  2. Amazon SageMakerAI & ML · rank 1 2-1
  3. Vertex AIAI & ML · rank 2 3-1
  4. Mercado LibreE-commerce · rank 4 5-1
  5. SEMrushAgencies · rank 2 3-1

How these numbers are built: methodology