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AI Visibility Benchmark

Which Fintech, payments & accounting brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
312,256
models queried
3
latest snapshot
19 Oct

South America18 of 20 markets have data for Fintech, payments & accounting

14 of 15 industries have data in Peru

Showing Fintech, payments & accounting in Peru.

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202621 AI responses analysed129 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in Peru.

  • Yape12.4% share of voice, 16 mentions
  • Culqi8.5% share of voice, 11 mentions
  • Plin8.5% share of voice, 11 mentions
  • Niubiz7.0% share of voice, 9 mentions
  • Mercado Pago5.4% share of voice, 7 mentions
  • Other brands58.1% share of voice, 75 mentions

Out of 129 verified brand mentions in this snapshot.

Industry leader

Yape

Fintech, payments & accounting · Peru

Share of voice

12.4%

Mentions

16

vs previous

no change

44% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. RappiPay6 mentions
  2. Culqi5 mentions
  3. Kambista3 mentions

Gemini

  1. Yape9 mentions
  2. Niubiz6 mentions
  3. Plin5 mentions

Claude

  1. Yape4 mentions
  2. Niubiz3 mentions
  3. Plin3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar8 Jun22 Jun6 Jul20 Jul10 Aug24 Aug7 Sept21 Sept5 Oct
Yapeno scan14.1%10.7%9.6%7.6%9.2%9.8%9.2%9.7%7.2%17.0%14.1%12.4%
Culqino scan14.8%18.3%18.4%8.6%7.8%13.1%10.2%8.7%7.2%7.5%8.5%8.5%
Plinno scan9.9%8.4%5.1%5.7%7.1%7.4%6.1%9.7%5.2%11.3%12.7%8.5%
Niubizno scan5.6%4.6%5.9%6.7%6.4%9.0%11.2%3.9%7.2%no scan7.0%7.0%
Mercado Pagono scan7.7%4.6%8.1%5.7%6.4%8.2%8.2%3.9%6.2%no scan2.8%5.4%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
112.4%no change
28.5%up 1
38.5%down 1
47.0%no change
55.4%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Peru, across every published industry.

Biggest risers

  1. TiendanubeE-commerce platforms · rank 4 → 2+2
  2. SEMrushMarketing agency tools · rank 2 → 1+1
  3. SlackBusiness software (CRM & B2B SaaS) · rank 3 → 2+1

Biggest fallers

  1. Vertex AIAI & MLOps platforms · rank 2 → 4-2
  2. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 → 4-2
  3. AhrefsMarketing agency tools · rank 1 → 3-2
  4. WooCommerceE-commerce platforms · rank 2 → 3-1
  5. MoodleE-learning & course platforms (LMS) · rank 1 → 2-1

How these numbers are built: methodology