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AI Visibility Benchmark

Which Travel & booking technology brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
0
models queried
3
latest snapshot
14 Sept

South America15 of 20 markets have data for Travel & booking technology

14 of 15 industries have data in Brazil

Showing Travel & booking technology in Brazil.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202618 AI responses analysed169 verified mentions

Share of voice

How Travel & booking technology mentions are split in Brazil.

  • Booking.com8.3% share of voice, 14 mentions
  • Decolar7.1% share of voice, 12 mentions
  • Amadeus6.5% share of voice, 11 mentions
  • Cloudbeds6.5% share of voice, 11 mentions
  • Sabre5.9% share of voice, 10 mentions
  • Other brands65.7% share of voice, 111 mentions

Out of 169 verified brand mentions in this snapshot.

Industry leader

Booking.com

Travel & booking technology · Brazil

Share of voice

8.3%

Mentions

14

vs previous

up 2

29% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Siteminder5 mentions
  2. Amadeus4 mentions
  3. Cloudbeds4 mentions

Gemini

  1. Booking.com6 mentions
  2. Cloudbeds6 mentions
  3. Decolar5 mentions

Claude

  1. Booking.com6 mentions
  2. Airbnb4 mentions
  3. Amadeus4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug31 Aug
Booking.com9.5%7.2%6.4%5.2%4.8%6.7%5.6%6.1%3.5%7.1%8.3%
Decolar12.6%6.6%8.2%9.6%no scan9.3%9.0%no scan4.7%11.8%7.1%
Amadeus12.6%7.2%6.4%8.2%9.5%6.7%9.0%6.1%14.0%7.1%6.5%
Cloudbeds4.2%5.6%7.1%3.8%7.1%6.7%2.2%4.3%5.8%3.5%6.5%
Sabre10.5%6.9%5.7%7.9%9.5%6.7%10.1%7.8%14.0%7.1%5.9%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.3%up 2
27.1%down 1
36.5%down 1
46.5%no data
55.9%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Brazil, across every published industry.

Biggest risers

  1. StoneFintech, payments & accounting · rank 8 → 3+5
  2. Amazon SageMakerAI & MLOps platforms · rank 3 → 1+2
  3. Mercado PagoFintech, payments & accounting · rank 3 → 1+2
  4. DoctoraliaClinic & digital health software · rank 3 → 1+2
  5. PagSeguroFintech, payments & accounting · rank 6 → 4+2

Biggest fallers

  1. PixFintech, payments & accounting · rank 5 → 12-7
  2. InterFintech, payments & accounting · rank 2 → 7-5
  3. WooCommerceE-commerce platforms · rank 6 → 10-4
  4. CreditasFintech, payments & accounting · rank 4 → 8-4
  5. Microsoft SentinelCybersecurity platforms · rank 5 → 9-4

How these numbers are built: methodology