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AI Visibility Benchmark

Which Proptech & real estate software brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
0
models queried
3
latest snapshot
14 Sept

South America14 of 20 markets have data for Proptech & real estate software

14 of 15 industries have data in Brazil

Showing Proptech & real estate software in Brazil.

Brands AI names when someone asks about proptech and software/CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202618 AI responses analysed164 verified mentions

Share of voice

How Proptech & real estate software mentions are split in Brazil.

  • VivaReal8.5% share of voice, 14 mentions
  • Zap Imóveis8.5% share of voice, 14 mentions
  • QuintoAndar7.3% share of voice, 12 mentions
  • Imovelweb6.7% share of voice, 11 mentions
  • Superlógica6.1% share of voice, 10 mentions
  • Other brands62.8% share of voice, 103 mentions

Out of 164 verified brand mentions in this snapshot.

Industry leader

VivaReal

Proptech & real estate software · Brazil

Share of voice

8.5%

Mentions

14

vs previous

no change

21% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. VivaReal7 mentions
  2. Imovelweb6 mentions
  3. Zap Imóveis6 mentions

Gemini

  1. Superlógica10 mentions
  2. VivaReal6 mentions
  3. Zap Imóveis6 mentions

Claude

  1. Imobiliário7 mentions
  2. Airbnb3 mentions
  3. Imovelweb3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug31 Aug
VivaReal16.1%13.1%11.9%13.3%10.3%12.7%10.1%8.3%7.1%13.6%8.5%
Zap Imóveis12.5%12.4%13.1%12.6%12.1%11.3%12.7%11.0%11.8%13.6%8.5%
QuintoAndar4.8%7.7%9.9%7.1%no scan2.8%5.1%4.6%3.5%9.1%7.3%
Imovelweb4.8%9.9%8.3%10.2%8.6%7.0%6.3%5.5%5.9%5.7%6.7%
Superlógica3.0%2.2%no scan2.4%3.4%2.8%no scan2.8%7.1%3.4%6.1%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.5%no change
28.5%no change
37.3%no change
46.7%up 1
56.1%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Brazil, across every published industry.

Biggest risers

  1. StoneFintech, payments & accounting · rank 8 → 3+5
  2. Amazon SageMakerAI & MLOps platforms · rank 3 → 1+2
  3. Mercado PagoFintech, payments & accounting · rank 3 → 1+2
  4. DoctoraliaClinic & digital health software · rank 3 → 1+2
  5. PagSeguroFintech, payments & accounting · rank 6 → 4+2

Biggest fallers

  1. PixFintech, payments & accounting · rank 5 → 12-7
  2. InterFintech, payments & accounting · rank 2 → 7-5
  3. WooCommerceE-commerce platforms · rank 6 → 10-4
  4. CreditasFintech, payments & accounting · rank 4 → 8-4
  5. Microsoft SentinelCybersecurity platforms · rank 5 → 9-4

How these numbers are built: methodology