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AI Visibility Benchmark

Which Fintech, payments & accounting brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
312,256
models queried
3
latest snapshot
19 Oct

South America18 of 20 markets have data for Fintech, payments & accounting

11 of 15 industries have data in Argentina

Showing Fintech, payments & accounting in Argentina.

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed90 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in Argentina.

  • Mercado Pago13.3% share of voice, 12 mentions
  • Ualá10.0% share of voice, 9 mentions
  • Balanz Uruguay6.7% share of voice, 6 mentions
  • Inflación5.6% share of voice, 5 mentions
  • Stripe4.4% share of voice, 4 mentions
  • Other brands60.0% share of voice, 54 mentions

Out of 90 verified brand mentions in this snapshot.

Industry leader

Mercado Pago

Fintech, payments & accounting · Argentina

Share of voice

13.3%

Mentions

12

vs previous

no change

58% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Mercado Pago3 mentions
  2. Naranja X3 mentions
  3. Todo Pago3 mentions

Gemini

  1. Mercado Pago6 mentions
  2. Ualá5 mentions
  3. Balanz Uruguay4 mentions

Claude

  1. Mercado Pago3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr1 Jun22 Jun6 Jul20 Jul3 Aug17 Aug31 Aug14 Sept5 Oct
Mercado Pago3.7%14.7%14.7%15.5%14.8%12.9%14.6%15.5%14.9%11.2%14.8%15.8%8.9%13.3%
Ualá4.0%10.8%10.7%11.3%11.1%7.1%8.3%6.0%8.9%9.9%11.1%12.0%6.2%10.0%
Balanz Uruguayno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan2.1%no scan6.7%
Inflaciónno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan5.6%
Stripeno scan1.8%2.3%2.0%2.1%5.7%no scan6.0%4.0%2.5%5.6%5.1%2.1%4.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.3%no change
210.0%no change
36.7%new
45.6%new
54.4%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Argentina, across every published industry.

Biggest risers

  1. Microsoft Azure Machine LearningAI & MLOps platforms · rank 6 → 1+5
  2. MoodleE-learning & course platforms (LMS) · rank 2 → 1+1
  3. ShopifyE-commerce platforms · rank 3 → 2+1
  4. WooCommerceE-commerce platforms · rank 5 → 4+1
  5. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1

Biggest fallers

  1. Microsoft AzureAI & MLOps platforms · rank 3 → 6-3
  2. Amazon SageMakerAI & MLOps platforms · rank 1 → 3-2
  3. Mercado LibreE-commerce platforms · rank 2 → 3-1
  4. ZohoBusiness software (CRM & B2B SaaS) · rank 1 → 2-1
  5. Vertex AIAI & MLOps platforms · rank 4 → 5-1

How these numbers are built: methodology