HubSpot and Zoho tie at 8.5% in business software in Argentina
Argentina · Business softwareLeer en español
Which business software brands does AI recommend in Argentina?
HubSpot is the business software brand ChatGPT, Gemini and Claude name most in Argentina: 8.5% of mentions over the 4 weeks ending October 12, 2026, in a statistical tie with Zoho (8.5%). It appears in 38.9% of the 18 answers.
Record figures
- Leader share of voice
- HubSpot: 8.5%
- Second
- Zoho: 8.5%
- Slack
- 6.8%
- Pipedrive
- 5.1%
- Trello
- 4.2%
- 95 % interval (mentions)
- 4.7% to 14.9%
- Answers naming the leader
- 38.9%
- Answers analysed
- 18
- Window
- 4-week window closed on October 12, 2026
- Models
- ChatGPT, Gemini, Claude
In the 4-week window closed on October 12, 2026, HubSpot and Zoho end up tied at the top of business software in Argentina. Each holds 8.5% of the mentions that ChatGPT, Gemini and Claude produced when asked about the category, across 18 answers. HubSpot appears in 38.9% of those answers and Zoho in 44.4%. The two brands end up in a statistical tie, and the same tie held in the previous window. Slack sits third, with Pipedrive and Trello closing the ranking.
For the brands competing in the category, the head is split in two. HubSpot and Zoho show the same share of mentions, and Zoho reaches a somewhat larger portion of the answers. For any other brand in business software in Argentina the reference is double: both names are present in the three models over two consecutive windows. The distance from the pair to Slack is short, and the top three remain close. Below the pair, the ranking stays within a narrow band of mentions, with Pipedrive and Trello near each other at the bottom of the list I reviewed.
How I measured it
In the 4-week window closed on October 12, 2026 I gathered 18 answers from ChatGPT, Gemini and Claude about business software in Argentina. The public benchmark measures every week which brands ChatGPT, Gemini and Claude name across 20 markets and 15 industries, in Spanish and in English. The models are queried through their APIs and without web search. Every mention is counted against a curated brand registry, with whole-word matching. Every brand that appears in a Quick Insight has been reviewed by a person. A brand's mention share is its part of the category's verified mentions in the period. The 95% interval is the margin of error of the share, calculated with the Wilson method. I calculate it on mentions and on answers. I publish a lead as clear when the second brand's share falls outside the leader's interval in both calculations. Inside it, it is a statistical tie.
Scope of the data
The figure covers the business software category in Argentina, with prompts in Spanish, on ChatGPT, Gemini and Claude, in the 4-week window closed on October 12, 2026; the models are queried through their APIs and without web search.
What to do with this figure
- Measure the brand with the same category prompts. Prompt Tracking runs prompts on the five engines.
- See which sources AI cites when it answers about the category. Prompt Tracking shows, for each prompt and model, the sources the answer cited, and AI Market Leaders groups them by brand.
- Cover the topics where AI leaves the brand out. Content Boost turns citation gaps into an editorial calendar with drafts.
About AuraMetrics
AuraMetrics measures how a brand appears in AI answers and validates the technical implementation behind that presence. The GEO Score is calculated on the GEO Framework, a public four-pillar methodology. It analyzes the sources AI cites. It measures visibility in ChatGPT, Gemini, Google AI Mode, Perplexity and Claude. It checks whether a shopping agent can buy from a store, with UCP checks. It turns citation gaps into a content plan with drafts. It generates llms.txt, OKF and ARD files. It delivers shareable reports and runs as white label for agencies. It publishes a weekly benchmark across 20 markets and 15 industries, and the Observatory of brands in AI.