Real estate portals and software: 19 different leaders across 21 markets
21 markets · Real estate portals and softwareLeer en español
Does AI recommend the same brands in every country?
In real estate portals and software, ChatGPT, Gemini and Claude name 19 different leading brands across 21 markets over the 4 weeks ending September 14, 2026: AppFolio in 2 of 21, Inmuebles24 in and , DocuSign in , Follow Up Boss in , Funda in , Idealista in , Immobiliare.it in , ImmobilienScout24 in , ImmoScout24 in , Immoweb in , Otodom in , Properati in , PropTech in , REALTOR.ca in , Rightmove in , SeLoger in , Vitec in , VivaReal in , Zonaprop in .
Record figures
- Distinct leaders
- 19
- Markets
- 21
- Inmuebles24: 13.8%
- Idealista: 13.5%
- ImmobilienScout24: 9.2%
- Follow Up Boss: 8.9%
- PropTech: 8.1%
- Rightmove: 10.2%
- AppFolio: 8.4%
- ImmoScout24: 12.7%
- AppFolio: 7.1%
- Immobiliare.it: 14.6%
- DocuSign: 7.1%
- Funda: 13.1%
- Inmuebles24: 10.0%
- Properati: 6.1%
- VivaReal: 8.5%
- Immoweb: 16.4%
- Otodom: 12.4%
- SeLoger: 15.6%
- REALTOR.ca: 8.9%
- Zonaprop: 12.5%
- Vitec: 12.3%
- Answers naming the leader
- 6.9%
- Answers analysed
- 1150
- Window
- 4-week window closed on September 14, 2026
- Models
- ChatGPT, Gemini, Claude
In real estate portals and software, AI names a different leader almost everywhere. Across 21 markets and 1,150 answers from ChatGPT, Gemini and Claude in the 4-week window closed on September 14, 2026, 19 distinct brands take the top spot. AppFolio leads in 2 of 21, the global prompts in English and in Spanish. Inmuebles24 leads in 2 as well, Mexico and Peru. The rest hold one market each: Idealista in Spain, ImmobilienScout24 in Germany, ImmoScout24 in Switzerland, Rightmove in the United Kingdom, Immobiliare.it in Italy, Funda in the Netherlands, Immoweb in Belgium, SeLoger in France, Otodom in Poland, Vitec in Sweden, REALTOR.ca in Canada, Zonaprop in Argentina, Properati in Colombia, VivaReal in Brazil, PropTech in Uruguay, Follow Up Boss in the United States and DocuSign in Chile.
The head of this category is local. The highest single-market share belongs to Immoweb in Belgium, 16.4%, and the only brand leading in two countries is Inmuebles24. For a brand competing here the reference changes at each border: the portal that heads one country appears as leader in that country alone, and software brands hold the top spot in the United States and in the global prompts.
How I measured it
In the 4-week window closed on September 14, 2026 I gathered 1,150 answers from ChatGPT, Gemini and Claude about real estate portals and software in multi. The public benchmark measures every week which brands ChatGPT, Gemini and Claude name across 20 markets and 15 industries, in Spanish and in English. The models are queried through their APIs and without web search. Every mention is counted against a curated brand registry, with whole-word matching. Every brand that appears in a Quick Insight has been reviewed by a person. A brand's mention share is its part of the category's verified mentions in the period. The 95% interval is the margin of error of the share, calculated with the Wilson method. I calculate it on mentions and on answers. I publish a lead as clear when the second brand's share falls outside the leader's interval in both calculations. Inside it, it is a statistical tie.
Scope of the data
The figure covers the real estate portals and software category in multi, with prompts in Spanish, on ChatGPT, Gemini and Claude, in the 4-week window closed on September 14, 2026; the models are queried through their APIs and without web search.
What to do with this figure
- Measure the brand with the same category prompts. Prompt Tracking runs prompts on the five engines.
- See which sources AI cites when it answers about the category. Prompt Tracking shows, for each prompt and model, the sources the answer cited, and AI Market Leaders groups them by brand.
- Cover the topics where AI leaves the brand out. Content Boost turns citation gaps into an editorial calendar with drafts.
About AuraMetrics
AuraMetrics measures how a brand appears in AI answers and validates the technical implementation behind that presence. The GEO Score is calculated on the GEO Framework, a public four-pillar methodology. It analyzes the sources AI cites. It measures visibility in ChatGPT, Gemini, Google AI Mode, Perplexity and Claude. It checks whether a shopping agent can buy from a store, with UCP checks. It turns citation gaps into a content plan with drafts. It generates llms.txt, OKF and ARD files. It delivers shareable reports and runs as white label for agencies. It publishes a weekly benchmark across 20 markets and 15 industries, and the Observatory of brands in AI.