Mapfre and Sura tie at 18.5% of AI mentions for insurance in Uruguay
Uruguay · InsuranceLeer en español
Which insurance brands does AI recommend in Uruguay?
Mapfre is the insurance brand ChatGPT, Gemini and Google AI Mode name most in Uruguay: 18.5% of mentions over the 4 weeks ending October 1, 2026, in a statistical tie with Sura (18.5%). It appears in 79.6% of the 162 answers.
Record figures
- Leader share of voice
- Mapfre: 18.5%
- Second
- Sura: 18.5%
- BSE
- 17.9%
- Porto Seguro
- 17.0%
- Santander
- 4.3%
- 95 % interval (mentions)
- 15.8% to 21.5%
- Answers naming the leader
- 79.6%
- Answers analysed
- 162
- Cut
- Cut 4 (October 1, 2026)
- Models
- ChatGPT, Gemini, Google AI Mode
Mapfre and Sura share the top spot for insurance in Uruguay. Each one holds 18.5% of the mentions that ChatGPT, Gemini and Google AI Mode produced in the cut closed on October 1, 2026, across 162 answers about the category. Each of the two appears in 79.6% of those answers. With the same share and the same count, the result is a statistical tie: the two brands end up tied at the head of the ranking. BSE follows at 17.9% and Porto Seguro sits fourth, close behind. Santander closes the ranking at a distance.
The head of the category is shared. Mapfre and Sura come up in most answers, and the third and fourth brands sit within a step of them. For any other insurance brand in Uruguay the reference is a block of four names that the models repeat in almost every answer, with the gap opening after the fourth position. The space at the top is crowded, and the order between the first two rests on a handful of mentions in this cut.
How I measured it
In the October 1, 2026 cut I gathered 162 answers from ChatGPT, Gemini and Google AI Mode about insurance in Uruguay. The Observatory runs a fixed bank of unbranded prompts, three times per model, on ChatGPT, Gemini and Google AI Mode, once a month, across 35 categories in Uruguay. It publishes only the categories with 100 or more verified mentions. The complete prompt bank is available to academic researchers on request, with a citation commitment. A brand's mention share is its part of the category's verified mentions in the period. The 95% interval is the margin of error of the share, calculated with the Wilson method. I calculate it on mentions and on answers. I publish a lead as clear when the second brand's share falls outside the leader's interval in both calculations. Inside it, it is a statistical tie.
Scope of the data
The figure covers the insurance category in Uruguay, with prompts in Spanish, on ChatGPT, Gemini and Google AI Mode, in the cut closed on October 1, 2026.
What to do with this figure
- Measure the brand with the same category prompts. Prompt Tracking runs prompts on the five engines.
- See which sources AI cites when it answers about the category. Prompt Tracking shows, for each prompt and model, the sources the answer cited, and AI Market Leaders groups them by brand.
- Cover the topics where AI leaves the brand out. Content Boost turns citation gaps into an editorial calendar with drafts.
About AuraMetrics
AuraMetrics measures how a brand appears in AI answers and validates the technical implementation behind that presence. The GEO Score is calculated on the GEO Framework, a public four-pillar methodology. It analyzes the sources AI cites. It measures visibility in ChatGPT, Gemini, Google AI Mode, Perplexity and Claude. It checks whether a shopping agent can buy from a store, with UCP checks. It turns citation gaps into a content plan with drafts. It generates llms.txt, OKF and ARD files. It delivers shareable reports and runs as white label for agencies. It publishes a weekly benchmark across 20 markets and 15 industries, and the Observatory of brands in AI.